Mobile application developers earned $ 857 million over the year on advertising that users did not see
Thousands of applications for smartphones receive money from advertisers for advertising that users do not see. The company Forensiq, analyzing applications for combating fraud, found that some devices download ads at a rate at which an ordinary person can not view it. Later, the company conducted a study: on every cell of a smartphone in the US, at least one application with invisible advertising was launched.
Forensiq did research for ten days. Invisible ad apps were launched on one percent of smartphones in the United States and on two to three percent of devices in Europe and Asia. The company has identified more than five thousand applications on iOS and Android devices that spend up to two gigabytes of traffic per day, downloading ads. Some applications "show" up to twenty ads per minute, sometimes they scroll through ads after closing an application.
The head of Forensiq noted that the list includes applications used by smartphone owners and performing specific tasks. These applications have hundreds of positive reviews on the App Store and Google Play. The company reported on one of the suspects: this is an application for breastfeeding from the publication American Baby and the developer Sevenlogics. The application with four stars from users "does not show" advertising Olive Garden, Amazon and IBM.
In one of the comments to the application for moms they write that after a few months the use of the application began to reboot, hang up and disconnect frequently. “I also noticed that it’s harder to avoid clicking on pop-up ads, and now, I swear, my phone sends me to the App Store before I touch the screen. Unfortunately, it is too late for me to go to another application, because all the data is stored in it. ”
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In the comments to the games from Girls Games Only write about the frequent brakes. Forensiq says that games from this developer are continuously losing advertisements for Microsoft, Coca-Cola and Mercedes Benz, which users do not see.
Advertisers paid for the year 857 million US dollars for such advertising.
Forensiq did research for ten days. Invisible ad apps were launched on one percent of smartphones in the United States and on two to three percent of devices in Europe and Asia. The company has identified more than five thousand applications on iOS and Android devices that spend up to two gigabytes of traffic per day, downloading ads. Some applications "show" up to twenty ads per minute, sometimes they scroll through ads after closing an application.
The head of Forensiq noted that the list includes applications used by smartphone owners and performing specific tasks. These applications have hundreds of positive reviews on the App Store and Google Play. The company reported on one of the suspects: this is an application for breastfeeding from the publication American Baby and the developer Sevenlogics. The application with four stars from users "does not show" advertising Olive Garden, Amazon and IBM.
In one of the comments to the application for moms they write that after a few months the use of the application began to reboot, hang up and disconnect frequently. “I also noticed that it’s harder to avoid clicking on pop-up ads, and now, I swear, my phone sends me to the App Store before I touch the screen. Unfortunately, it is too late for me to go to another application, because all the data is stored in it. ”
')
In the comments to the games from Girls Games Only write about the frequent brakes. Forensiq says that games from this developer are continuously losing advertisements for Microsoft, Coca-Cola and Mercedes Benz, which users do not see.
Advertisers paid for the year 857 million US dollars for such advertising.
Source: https://habr.com/ru/post/292956/
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