SimilarWeb has acquired Swayy platform for analyzing content on social networks for $ 5 million
Web analytics service SimilarWeb announced the acquisition of the Israeli platform for searching and distributing content on social networks Swayy .
Swayy was sold for nearly $ 5 million. Company employees, including the founders, will join the SimilarWeb team. And the Swayy App will no longer be released. It allowed brands to analyze the preferences and reactions of the audience on social networks and find relevant content that increases the popularity of the brand. In Swayy previously invested Elevator Fund , Star Farm Ventures and RSL totaling $ 550 thousand. Swayy was founded in 2013. Its founders are Ohad Frankfurt, Oz Katz, Shlomi Babluki and Lior Degani.
“We have big ambitions at SimilarWeb. We have grown from 70 to 200 people in the last 12 months. The Swayy team will help us improve the quality and depth of our products, ”says SimilarWeb founder and general director Ora Offer in the company's blog .
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SimilarWeb was founded by Orom Offer and Nir Koen in 2009 in Tel Aviv. Subsequently, the main office of the company moved to London. The service offers web analytics, in-depth data analysis and business analytics services for international corporations.
Swayy was sold for nearly $ 5 million. Company employees, including the founders, will join the SimilarWeb team. And the Swayy App will no longer be released. It allowed brands to analyze the preferences and reactions of the audience on social networks and find relevant content that increases the popularity of the brand. In Swayy previously invested Elevator Fund , Star Farm Ventures and RSL totaling $ 550 thousand. Swayy was founded in 2013. Its founders are Ohad Frankfurt, Oz Katz, Shlomi Babluki and Lior Degani.
“We have big ambitions at SimilarWeb. We have grown from 70 to 200 people in the last 12 months. The Swayy team will help us improve the quality and depth of our products, ”says SimilarWeb founder and general director Ora Offer in the company's blog .
')
SimilarWeb was founded by Orom Offer and Nir Koen in 2009 in Tel Aviv. Subsequently, the main office of the company moved to London. The service offers web analytics, in-depth data analysis and business analytics services for international corporations.
Source: https://habr.com/ru/post/292836/
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