For the year, the number of advertisers on YouTube has increased by 40%

The YouTube video service guide reported an increase in the number of advertisers in the service in 2014 by 40%. In addition, large companies (100 driving companies ranking consulting firm Interbrand), working with YouTube, increased their own advertising costs by 60% at once, writes Vedomosti. Unfortunately, the video service does not disclose the detailed financial results of its work. Analysts believe that the company is actively working with advertising aimed at users of the age group from 18 to 34 years.

Not so long ago, Google corporation in some detail described YouTube’s contribution to the company's overall financial performance. So, it was said that YouTube shows a significant increase in revenue, which for Google is the most important trends of the quarter. According to Tara Walpert Levy, head of Google’s advertising solutions division, everyone was waiting for the results of YouTube’s work until “a sudden boom started in one year.”

Now, many brands are developing partnerships with content providers on YouTube, and celebrities (including popular service users) are actively advertising products and services of partners. As a result, the number of views of video clips, where there is a mention of the leading 100 brands, increased by 55% over the year, reaching 40 billion a month.

Now, according to the corporation, the duration of viewing materials on YouTube is growing, the increase is 60%. As for users of mobile devices, the average viewing time of service materials exceeded 40 minutes.