"Media Plus" will receive the exclusive right to sell advertising on the site Vkontakte.ru. The social network itself will place banners on its pages in two sizes, the average cost of which will be 25 rubles per thousand impressions.
The signing of the contract with Media Plus was confirmed by the executive director of vkontakte.ru Lev Leviev. “Now we are planning to actively expand the project, to enter foreign markets, for which we need additional funds,” he explained.
At the first stage, Media Plus invites its customers to take advantage of the following advantages of advertising on the VKontakte.ru site:
* to improve the quality of contact - the ability to control coverage and frequency (capturing), allowing to achieve the most effective distribution of the frequency of contact with the advertising message in the target audience;
* to deliver advertising directly to the right address - socio-demographic and geographical targeting, allowing the advertiser to send funds clearly to the audience of interest;
* for a reasonable study of the means of advertisers - by default, targeting is set for Russia, with the possibility of canceling it if the advertiser needs the entire Russian-speaking world population visiting the site.
Banners are placed on the basis of the AdRiver system, which provides modern technical solutions for the implementation of advertising campaigns.
Source: https://habr.com/ru/post/29280/
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