6 trends in Mobile Advertising that everyone needs to know (Part 2)

We continue to acquaint you with the main trends in mobile advertising . See Part 1 .

4. Minimizing the number of actions for making a purchase - a one-click purchase on social networks

The “Buy” button, optimized for mobile and simplifying the buying process, is a trend.


Mobile is always at hand. Thus, with the help of it you can go through all stages of the purchase process - up to the payment. When your future customers show interest in your product / service, let them go through the entire purchase process without any extra effort and complexity.
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A few key principles for the mobile-optimized Buy button:

• Reasonable size - so it is easier to find, and it was easy to press with a finger of any size
• To be clear - to answer the question "what will it give me"
• Visual effects - stand out, cause the client interest - "what should I do next to buy it", "how do I get it"

Remember, one size is not suitable for anything in the world. Try to understand what will work best. Most importantly, create a “smooth” buying process for your customers.

5. The mobile advertising industry has the potential to grow to $ 25 billion.

24% is accounted for by viewing media on mobile devices, but only 8% of the advertising dollar goes to the mobile. Relatively little when compared with the Internet.


There is a significant gap between the use of mobile devices and advertising costs. It seems that many Advertisers (so far) have not paid enough attention to switching consumer interest to the mobile. Perhaps this situation has developed due to the difficulties of tracking mobile advertising.

Compared to desktops, cookies on mobile devices have many limitations. The good news is that alternative “smart” methods can fix this situation.

So the question is, why not take advantage of the prospects, which, obviously, provides mobile advertising?

In addition, you can not discount the strategic opportunities that are given locally targeted mobile advertising. So here's a bonus trend. Take it and use it!

6. Based on the user's location, mobile advertising will prevail.

60% of users use the smartphone on the go while shopping in malls, grocery and retail stores. 56% of customers make purchases - as a result of receiving relevant advertising.

A smartphone is a very personal thing, and it is always at hand. Thus, you can, using the data on the location and behavior of the user, deliver very accurate mobile advertising content to your future customers.

Using hyperlocal targeting, you can achieve a high level of involvement. There are several types of it, here are some of them:

• Geo-fencing - to send your ad to those who are in close proximity to your "point of sale".
• Geo-aware - to send different content to different users, for example, specify the currency of dollars. USA, people from America.
• Geo-location is your store's locator, which will help to bring a customer to him from the point where he is now.
• Geo-conquesting - reach your customers when they are in close proximity to the “point of sale” of your competitors. Offer them more favorable terms.

These are all great opportunities for brands whose purchase decisions for goods / services can be made spontaneously - retail, restaurants, financial services / insurance.

Results

Trends show us that mobile advertising has great potential for growth. We gave you ideas on how to strategize your advertising campaign. Here are brief theses:

1. Videos are becoming more popular and better. Mobile video is growing. Benefit from this growth!
2. Make your video as convincing as possible; it should be brief and capture your audience.
3. Make upright videos for your customers.
4. Create a simple and “smooth” buying process for your customers, for example, a one-click purchase.
5. Use mobile technology to take advantage of location-based advertising.
6. Follow the trends ... they send their way to the mobile!

Include mobile in your advertising campaign today!



BYYD • Mobile Advertising Platform