6 trends in mobile advertising that everyone needs to know (Part 1)

Mobile dominates digital advertising. Truth or lie?

This article will tell you about the potential of mobile advertising . You will learn how these models influence the world of digital advertising. And more importantly, what conclusion can you draw from this?

Here is a list of 6 trends that demonstrate the importance of mobile marketing.
')

1. Mobile video is becoming more popular.

Global mobile traffic has grown by almost 70%, of which 55% comes from mobile video.



Recognized as a promising digital advertising format, the video leaves an indelible impression on viewers. Emotional involvement is probably the most important factor in its growth.

Facebook accounts for 4 billion video views per day, 75% of which are played on mobile devices. This means that out of 20 people watching videos on Facebook, 15 are watching it on their mobile.

Why not use video in your mobile ad campaign?

Video advertising versus television (IAB & Nielsen)

• 50% more memorability of the advertising message
• more than 45% more brand awareness
• almost 40% more positive perception of advertising

And 57% of consumers claim that the video of the product added confidence in their purchase and reduced the likelihood of returning the goods ( MediaPost ).

With the increasing popularity of digital video and mobile devices, it is very important for marketers to know how to use them correctly.

2. Mobile advertising has more impact in less time.

Ultra short mobile video advertising is a trend. 4 new ad styles have been recently introduced.



The continued shortening of the video format and the increased ability of the user to control the playback of video ads creates certain difficulties for you. These restrictions are intended to protect users. In turn, this forces you to rethink how you create an ad.

The main task is how to attract the user's attention in an extremely short time.

With applications like Youtube and others, the problem of hosting video streaming has long been resolved. All you have to do is focus on creating a creative video.

Here are our tips for you:

• sufficiently accurately determine the target audience
• set a clear and clear goal
• be more positive than usual
• and find the "clue"

3. Vertical screen and vertical content - an important aspect of Mobile

29% of screen time every day people spend looking at the screens of their smartphones. 5 years ago, the cost of such time on vertical screens was only 5% of the total number of views.



To get vertical advertising, you can use a mobile or responsive landing page.

But the video is another story. Today we play a standard horizontal video with large black bars on the top and bottom of a vertical mobile screen. Rotate the phone in the correct orientation is not always convenient and too troublesome. Oddly enough, after eight years of vertical mobile viewing, after half of all views from Youtube are on smartphones, we are still continuing to create videos designed for desktops.

This is very important, but many still do not know what a huge impact this factor has on the success of advertising. Vertical mobile video advertising is nine times higher than the full viewing of the video compared to the horizontal.

The demand for vertical video and content increases in proportion to the increase in the number of smartphone users. It changes our usual way of watching videos. So video advertising should follow these trends.

To be continued…



BYYD • Mobile Advertising Platform