Virusday Launches Social Experiment

Does every paid service have to have a trial period of use? So that all the functionality without restrictions was given for a day, week, or month, and only then offered to pay? Reflections on this topic can be found in books on startups and sections of Grow Hacking. However, it is much more interesting to observe the behavior of a startup in real time. When research, analysis and serious decision occurs before your eyes. We decided to conduct an experiment and openly talk about it. In the end, we will make a decision to change the business model of the Virusday service.

Today, people's opinions are divided. We have a free fare, but its functionality is limited. Some users advise not to change anything, the other part - to introduce a trial period and open all functions. Proponents of the "free trial" claim that they are ready to switch to paid protection services even after they use the free site treatment function.

We understand those who consider it necessary to try a new service in full before it is fully used. We doubt. To make sure that webmasters are right, we publicly launch a social experiment and temporarily enter a free trial period.
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The experiment will last a week: from 07/17/2015 to 07/23/2015. At this time, it will be possible to try for free the possibilities of the Virusday service. At the end of the experiment, we will announce the results and see whether it is worthwhile to introduce a "trial" in any form on an ongoing basis. Satisfaction from the first use of the service and change in conversion to regular users will be tracked.

For new users

Each new user registered during the experiment will receive 1 day free use of the Virusday service. The function of highlighting the found code, detailed reports, file disinfection and firewall will be available (“Expert assistance” is not available). The number of sites in the account, as always, is not limited. A day after the user's registration on the service, all sites in his list will automatically be transferred to a free tariff (except for those sites that during this time will be transferred to a paid tariff).

For registered users

It will be unfair if we do not give the opportunity to participate already registered users. We will give the functions of highlighting the found code, detailed reports, disinfecting files and firewall (“Expert assistance” is not available) for all the sites in their accounts that are at a free rate.

So everyone can try Virusday service for free.
So, the experiment has begun!

PS And of course, we are important wishes and comments on the functions and operation of the service.