Netflix subscribers increase by 3.3 million
2015 for Netflix is one of the most successful in the entire history of the service. Thus, the value of the company's shares this year has doubled, showing one of the best results for the entire S & P 500 index. Over the past three months, the service has received another 3.3 million subscribers, approximately doubling the result of the same period last year (1.7 million). In response, the stock price increased immediately by 10%.
It is worth noting that the company's financial results are in good agreement with the forecasts that the experts gave earlier. Thus, the company's revenue amounted to $ 1.64 billion with a net profit of $ 26 million. The aggressive plan for expanding the service continues, with significant funds being spent on expansion, which is why the company's high debts are increasing. However, Netflix executive Reed Hasting (Reed Hasting) argues that it is consistent with the plan.
According to the plan, the company sacrifices profit in favor of growth. So, only in 2016, Netflix plans to spend about $ 1 billion on marketing, attracting additional subscribers. Some investors are skeptical of this plan.
It is worth noting that the company's financial results are in good agreement with the forecasts that the experts gave earlier. Thus, the company's revenue amounted to $ 1.64 billion with a net profit of $ 26 million. The aggressive plan for expanding the service continues, with significant funds being spent on expansion, which is why the company's high debts are increasing. However, Netflix executive Reed Hasting (Reed Hasting) argues that it is consistent with the plan.
According to the plan, the company sacrifices profit in favor of growth. So, only in 2016, Netflix plans to spend about $ 1 billion on marketing, attracting additional subscribers. Some investors are skeptical of this plan.
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Source: https://habr.com/ru/post/292652/
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