China will become the largest market for mobile games: the revenue of manufacturers in this country will be 1/5 of the world
According to Newzoo and TalkingData, the mobile gaming market in China in 2015 will be the largest in the world, ahead of the US in revenue. Among the reasons for the growth called the popularity of new smartphones from Apple. Up to 20% of all global spending on mobile games will come from China.
In 2015, China will make $ 6.5 billion in revenue from games like Hearthstone, analysts Newzoo and TalkingData are confident . This is three times more than in 2013, when the country made $ 1.8 billion in revenue to mobile game makers, and almost one and a half times more than in 2014, when revenue was 4.4 billion. Growth rates make China the most important market on the planet, shifting the US into second place: the US market will generate $ 6 billion in 2015.
The growth of the market is due to the growing popularity of Apple's new iPhone 6 and iPhone 6 gadgets and the existing popularity of Android devices. The cost of mobile games around the world this year will amount to 30.1 billion dollars, of which 20% will fall on China.
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Chinese developers can create applications for iOS and get to the Apple store, and to work with Android in China, an intermediary is needed. There are dozens of alternatives to Google Play in the country, which together will generate 3.6 billion revenues - 12% of the global mobile gaming market. Google Play Store in China itself will have less than $ 600 million, predicts Newzoo.
Proceeds from the sale of mobile games for iOS will amount to 12.5 billion dollars worldwide - 42% of the total projected revenue. Of this amount, 2.3 billion will make China.
In 2015, China will make $ 6.5 billion in revenue from games like Hearthstone, analysts Newzoo and TalkingData are confident . This is three times more than in 2013, when the country made $ 1.8 billion in revenue to mobile game makers, and almost one and a half times more than in 2014, when revenue was 4.4 billion. Growth rates make China the most important market on the planet, shifting the US into second place: the US market will generate $ 6 billion in 2015.
The growth of the market is due to the growing popularity of Apple's new iPhone 6 and iPhone 6 gadgets and the existing popularity of Android devices. The cost of mobile games around the world this year will amount to 30.1 billion dollars, of which 20% will fall on China.
')
Chinese developers can create applications for iOS and get to the Apple store, and to work with Android in China, an intermediary is needed. There are dozens of alternatives to Google Play in the country, which together will generate 3.6 billion revenues - 12% of the global mobile gaming market. Google Play Store in China itself will have less than $ 600 million, predicts Newzoo.
Proceeds from the sale of mobile games for iOS will amount to 12.5 billion dollars worldwide - 42% of the total projected revenue. Of this amount, 2.3 billion will make China.
Source: https://habr.com/ru/post/292650/
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