
The Pew Research Center has published a regular
report on the state of media and journalism as it approaches social networks.
The main conclusions of the experts who conducted the research are quite simple: with the growing influence of Facebook and Twitter, an increasing number of users perceive social networks as a source of news. Moreover, it is the growth of the user base that plays far from the first role here, since the study notes that it is the increased role and depth of content research from existing users that creates such an effect.
Pew experts found that 63% of Facebook and Twitter users reported using these social networks to search not only for news content, but also for materials related to current events and events held in the real world. Facebook Instant Articles and Twitter Project Lightning will only accelerate this process and deepen the user in the news content at each of the sites.
The study should also affect traditional media, as it clearly demonstrates the importance of integrating news and other content streams into social networks. Today, not only young people perceive Facebook and Twitter as a reliable source of information - this phenomenon applies to other age groups, including men and women 35+ years old.
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There is also a “spoon of tar” in the study - most users say that they perceive these resources as “secondary” news sources.