VKontakte faces fines for lack of age marking on advertising

Moscow OFAS Russia has recognized V Kontakte LLC as an infringer of the law on advertising due to the absence of an indication of the age category on the announcements. Earlier, the Office received an appeal in which the applicant with screenshots indicated the absence of an age category (6+; 12+; 16+; 18+) in advertising for the musical, applications for playing poker and working with the interface.

In accordance with Part 10.1 of Art. 5 of the Law on Advertising, advertising of information products that are subject to classification in accordance with the requirements of the Federal Law on the Protection of Children from Information Harmful to their Health and Development is not allowed, without specifying the category of this information product, the FAS says in a message on the website .

Like any other advertising, VKontakte advertising must comply with the requirements of the law. Social networks are not an exception to the rule, but due to the large number of users, they are also under the scrutiny of citizens. Deputy Head of the Moscow OFAS Russia Irina Gudkova.