The new photo application "VKontakte" has every chance to survive in the competition with Instagram
The developers of the social network "VKontakte" launch an application for working with photos. Now the iOS version of the product is being moderated in the App Store , which takes an average of 5 working days. In addition, preparing a version of the photo app for Android OS.
“The project team is actually working on the application, but we cannot say about the launch dates or any other details. Soon, very soon, ”said VKontakte spokesman Georgy Lobushkin.
On the development of photographic applications became known in May of this year. Pavel Shumakov, the company's leading designer, told about him at the Dribbble Meetup industry conference: “Sooner or later, any social network with a lot of media content has to divide its only product into“ sub-products ”in order to focus the user's attention on the specific functionality that interests it”
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This will simultaneously solve the problem of the overloaded VKontakte tape, where diverse information accumulates. As a result, according to the developers, users are missing updates from friends and other useful information.
The main competitor of "VKontakte" in the market for such photo applications is certainly Instagram . In December 2014, its monthly audience was 300 million users. According to the AppAnnie mobile audience audience counter, the number of installations of the Instagram application only on the Google Play mobile store is 0.5–1 billion. In Russia, Instagram is in the TOP-10 of the most popular free apps on both iOS and Android, according to AppAnnie . And in the “Photo and Video” category Instagram was more popular than YouTube .
The developers of VKontakte claim that their photo application will differ significantly from its competitors. The main advantage is full synchronization with the social network VKontakte.
Unlike Instagram and other photo apps with a standard set of filters, the VKontakte photo application allows you to change filter settings, save them and send them to friends. Also in the application will be available "advanced" color correction mode, allowing, for example, to select one color and change it.
“Full synchronization with the profile in VKontakte solves the problem of the initial content in the application. It is always difficult for users to get to start something from scratch, register on purpose, and then you log in, and the profile and ribbon have already been formed. This is a huge plus in terms of promoting and engaging users in the service, ” explained RBC Beloded, CEO of e-Legion mobile application developer, to RBC.
According to estimates by the creator of the 4talk messenger Sergey Kravtsov, the development of the application could cost 7–8 million rubles and 3,000–3,500 man-hours. "This is a very small investment, if we consider that instead of" VKontakte "gets a new platform for the sale of advertising," the developer believes.
“Recently, Facebook (the owner of Instagram) started talking about trying to embed a sales button directly into the app: this way you can advertise products and, if the user likes it, they can buy it right away without leaving the app. The attempt is quite interesting - considering the VKontakte audience in Russia and the traffic opportunities, ”Kravtsov argues.
In his opinion, VKontakte can sell ads in the application's feed through the unified advertising platform for mobile advertising myTarget , launched in early 2015 by Mail.Ru Group .
In addition, the photo application will be able to earn on the sale of additional content for virtual currency or the voices of friends, admits Beloded.
According to a study by the Initiative and Advance Mediabrands agencies , in 2014, the mobile advertising market segment grew by 59%, and its volume in Russia reached almost 4.9 billion rubles. If the growth dynamics continues, then by 2020 the volume of the mobile advertising market will exceed 20 billion rubles, Beloded predicts.
“The project team is actually working on the application, but we cannot say about the launch dates or any other details. Soon, very soon, ”said VKontakte spokesman Georgy Lobushkin.
On the development of photographic applications became known in May of this year. Pavel Shumakov, the company's leading designer, told about him at the Dribbble Meetup industry conference: “Sooner or later, any social network with a lot of media content has to divide its only product into“ sub-products ”in order to focus the user's attention on the specific functionality that interests it”
')
This will simultaneously solve the problem of the overloaded VKontakte tape, where diverse information accumulates. As a result, according to the developers, users are missing updates from friends and other useful information.
The main competitor of "VKontakte" in the market for such photo applications is certainly Instagram . In December 2014, its monthly audience was 300 million users. According to the AppAnnie mobile audience audience counter, the number of installations of the Instagram application only on the Google Play mobile store is 0.5–1 billion. In Russia, Instagram is in the TOP-10 of the most popular free apps on both iOS and Android, according to AppAnnie . And in the “Photo and Video” category Instagram was more popular than YouTube .
The developers of VKontakte claim that their photo application will differ significantly from its competitors. The main advantage is full synchronization with the social network VKontakte.
Unlike Instagram and other photo apps with a standard set of filters, the VKontakte photo application allows you to change filter settings, save them and send them to friends. Also in the application will be available "advanced" color correction mode, allowing, for example, to select one color and change it.
“Full synchronization with the profile in VKontakte solves the problem of the initial content in the application. It is always difficult for users to get to start something from scratch, register on purpose, and then you log in, and the profile and ribbon have already been formed. This is a huge plus in terms of promoting and engaging users in the service, ” explained RBC Beloded, CEO of e-Legion mobile application developer, to RBC.
According to estimates by the creator of the 4talk messenger Sergey Kravtsov, the development of the application could cost 7–8 million rubles and 3,000–3,500 man-hours. "This is a very small investment, if we consider that instead of" VKontakte "gets a new platform for the sale of advertising," the developer believes.
“Recently, Facebook (the owner of Instagram) started talking about trying to embed a sales button directly into the app: this way you can advertise products and, if the user likes it, they can buy it right away without leaving the app. The attempt is quite interesting - considering the VKontakte audience in Russia and the traffic opportunities, ”Kravtsov argues.
In his opinion, VKontakte can sell ads in the application's feed through the unified advertising platform for mobile advertising myTarget , launched in early 2015 by Mail.Ru Group .
In addition, the photo application will be able to earn on the sale of additional content for virtual currency or the voices of friends, admits Beloded.
According to a study by the Initiative and Advance Mediabrands agencies , in 2014, the mobile advertising market segment grew by 59%, and its volume in Russia reached almost 4.9 billion rubles. If the growth dynamics continues, then by 2020 the volume of the mobile advertising market will exceed 20 billion rubles, Beloded predicts.
Source: https://habr.com/ru/post/292592/
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