
Hello!
I want to talk about some ways to attract targeted traffic to the site of a young real estate agency.
Attracting targeted traffic with new development objects
In any large city of Russia, new objects under construction constantly appear. Developers are beginning to invest in advertising - this is where you need to catch the benefits for your site.
1. Find new development objects.
2. We collect all the information about these objects.
3. Create landing pages of these objects on your agency website.
4. We promote these pages in search engines.
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Since the objects are new and there will be very little information about them, the key requests for promotion will be mostly low-frequency. In these conditions it will be easy to bring the site to the top. Well, then everything will develop according to the scenario: the more developers invest money in advertising, the more popular the object becomes, and you will already be in the TOP - a substantial part of the traffic will go to your website.
Attracting targeted traffic to the site with the help of future real estate
This method is similar to the previous one. So, consider the situation.
In your city began building a large new neighborhood called "Forest". People buy apartments, the developer constantly advertises his object. Everything goes well.
Since the residents of the city have positive impressions of the project “Forest”, the hour is not long when they start the project “Forest 2” or something like that.
At this stage, we need to do the following:
1. Create on the hosting a subdomain lesnoi2.site.ru for your site and place here some simple page about the object.
2. We optimize the page for promotion and send it for indexing to Yandex.
As a result, the site will be the only source of information about this object. Of course, it’s not a fact that this object will be called that way, or it will ever be built at all. But you do not lose anything. Maximum - you spend on it 30 minutes of your time and a penny of money.
This scheme is good to carry out when you have sources close to developers and dedicated to their plans.
In the comments I propose to discuss such schemes for attracting targeted traffic to sites of various subjects.