Mobile dads - why marketers should target them

Mobile moms have already captured the attention of advertisers, but it turns out that dads also love and often use their mobile devices! Popes increase their mobile time by turning to familiar and unexpected content in a new way, and spend more money than the average user on mobile purchases.

Iab and Millenial Media conducted a study in America that showed that there are 52 million dads in the country who use their mobile devices every day to help them cope with their work, family and social life, and spend quite a lot of time on it.


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BYYD • Mobile Advertising Platform