📜 ⬆️ ⬇️

The size of Russian social networks - classmates still number 1

Vkontakte still sent himself a TNS Gallup counter in order for advertisers to understand the volume and social help of the audience.
In principle, unlike Alexa (which followers of Vkontakte consider to be almost the only truth) TNS Gallup provides normal, high-quality and most importantly panel statistics accepted by the whole market.
According to the June data in TNS, when assessing the general audience of the Russian Internet in 18.5. million, the audience of projects is - Classmates - 10.58 million, 57% of the entire Russian Internet 12-54
Vkontakte - 9.45 million, 51%
My world - 7.54 million, 41%,
LJ - 5.3 million, 29%
li.ru - 3.11 million, 17%
Moikrug.ru - 0.83 million, 4%.

(Of the large social networks, only Yarushka from Yandex was left behind).

What does this mean? If you take VKontakte as a separate product and a Western example of large Internet projects - that is, some suspicion that VKontakte has taken a strong second place after classmates, it is very difficult to catch up with this difference. Growth will continue only parallel to the growth of the market.
If VKontakte will be seriously engaged in media products (in the frame, etc.), then due to this VKontakte, as a holding, it can grow a little, or even not a little.
')
And it also means that the data on Alexa should be thrown away for a long time - a tool that does not understand how it works cannot be a market gauge.
(A little more detail about the report - vsaxon.ya.ru/replies.xml?item_no=197 )

Source: https://habr.com/ru/post/29255/


All Articles