The owner of the site Klerk.ru put a resource for sale
The accounting site Klerk.ru is now for sale at a price of 71.75 million rubles. on the stock exchange sites and domains Telderi. One of the users of the exchange sites made a bid, offering 24 million rubles, writes Roem.ru. According to the seller, the monthly profit of the resource is 500 thousand, while the total revenue of the site is 1.5 million, and the expense is 1 million rubles.
The seller positions its website as “The largest online edition in Runet, specializing in accounting, legal and tax topics. The project was founded in 2001 as a resource uniting people in the sphere of professional interests. At the same time, a forum was created for users to discuss accounting and tax accounting issues, and later blogs appeared. During the reporting period: 200,000 visitors per day. "
The main source of income is direct advertising sales (about 93% of the total revenue of the site). Klerk.ru has its own editorial office and sales department, where 23 people work.
According to the owner of the resource Boris Maltsev, the decision to sell the site was made because he himself was tired of this asset: “Now it is a promoted business, but for development it needs a new impetus, new ideas and management decisions. I am convinced that the success of Internet projects depends largely on the personal involvement of the owner in the process. But now I am busy with a new project - the site kublog.ru (city online poster - Roem.ru) and I can not pay enough attention to my other brainchild - the portal klerk.ru ”.
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Maltsev plans to spend the funds received for the sold site for other projects, or for real estate.
The site was not assessed by Maltsev, but FRIA and a private investment company. Some experts do not agree with this assessment, considering it to be too high: “I would be guided by an estimate of 30–40 million rubles for the whole company. Clerk.ru is an excellent resource, but it will be interesting only to those who know how to monetize a specific audience of accountants. There are few of them. Now the potential assessment of any business is lower than a couple of years ago, but not the fact that in the next year or two the situation will change for the better. ”
The seller positions its website as “The largest online edition in Runet, specializing in accounting, legal and tax topics. The project was founded in 2001 as a resource uniting people in the sphere of professional interests. At the same time, a forum was created for users to discuss accounting and tax accounting issues, and later blogs appeared. During the reporting period: 200,000 visitors per day. "
The main source of income is direct advertising sales (about 93% of the total revenue of the site). Klerk.ru has its own editorial office and sales department, where 23 people work.
According to the owner of the resource Boris Maltsev, the decision to sell the site was made because he himself was tired of this asset: “Now it is a promoted business, but for development it needs a new impetus, new ideas and management decisions. I am convinced that the success of Internet projects depends largely on the personal involvement of the owner in the process. But now I am busy with a new project - the site kublog.ru (city online poster - Roem.ru) and I can not pay enough attention to my other brainchild - the portal klerk.ru ”.
')
Maltsev plans to spend the funds received for the sold site for other projects, or for real estate.
The site was not assessed by Maltsev, but FRIA and a private investment company. Some experts do not agree with this assessment, considering it to be too high: “I would be guided by an estimate of 30–40 million rubles for the whole company. Clerk.ru is an excellent resource, but it will be interesting only to those who know how to monetize a specific audience of accountants. There are few of them. Now the potential assessment of any business is lower than a couple of years ago, but not the fact that in the next year or two the situation will change for the better. ”
Source: https://habr.com/ru/post/292520/
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