Facebook outperforms Google in display advertising spending (in the USA)
In the year-on-year comparison, spending on custom display advertising in the United States increased by 33% in the second quarter of 2015.
Advertisers spent 48% more on FBX Facebook in Q2 2015, and 9% less on Google Display, according to a report IgnitionOne .
The cost of “Reach ads” (maximum coverage with minimal targeting) under the platform increased from 8% in the first quarter of 2015 to 16% in the second quarter. Through the platform IgnitionOne, 16% of all FBX Facebook display advertising and 31% of Google Display ads buy.
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Advertisers spent 48% more on FBX Facebook in Q2 2015, and 9% less on Google Display, according to a report IgnitionOne .
The cost of “Reach ads” (maximum coverage with minimal targeting) under the platform increased from 8% in the first quarter of 2015 to 16% in the second quarter. Through the platform IgnitionOne, 16% of all FBX Facebook display advertising and 31% of Google Display ads buy.
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Source: https://habr.com/ru/post/292516/
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