How to win an audience if you are an IaaS provider
In 1cloud, we constantly share with you our own case studies for optimizing the work of our IaaS provider. Today we will continue the story and tell you how attention to detail has enabled us to gain the trust of customers.
To do this, we push off from the history and experience of the popular service Dropbox. Go!
/ photo mkhmarketing CC
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One of the good examples of a really useful start page is a short story about the benefits of the service. Here you can use animation or even make a short video. This approach was chosen in Dropbox - this is an excellent first step of the onboarding process.
The most important thing in this approach is minimalism and the absence of distractions: references to the pricing policy of the service, various quality certificates and awards, references to references in specialized publications and social networking widgets.
We decided to follow the example, but did not make an absolute copy. One of our core business principles is simplicity for customers (and even those who do not have IT knowledge) and openness.
Therefore, we have proposed a minimalist calculator of the cost of renting a virtual infrastructure right on the head page of 1cloud.ru . Of course, we have not forgotten about our advantages - for this there is an animated gallery in the upper part of the start page.
In more detail about redesign of our site we told in a separate post.
If the service quality and allows you to solve all the necessary tasks, then few will doubt and charmingly recommend it to friends. Especially if you can get a small reward for it.
This approach allows you to automate the promotion of a product or service. Do not forget about it, if you are developing something similar. Remuneration may not always be cash. for example, Dropbox generously provides extra space in the file storage to anyone who invites friends. Almost all businesses use this program.
We did not become an exception and made possible both the payment for our services and the withdrawal of funds to the client’s account, if for him this method of receiving remuneration is more preferable.
Here it is worth paying attention not only to the so-called “gamification” of the working process, but also the general degree of ease of performing certain actions. It can be estimated in the number of transitions and the necessary support requests.
For example, in Dropbox we can share a file or a whole folder with a unique link. For unregistered users, the company decided to display an offer to subscribe to the service, and thus received an influx of additional audiences.
If we talk about direct games, then Dropbox was one of the first to hold vivid online contests, which everyone told each other about. The essence of these contests was to solve interesting problems and get additional space in the cloud storage as a reward.
PS In the course of work it is very important not to lose sight of the nuances that can significantly enhance the convenience of your product or service. Attention to detail is the key to the success and trust of your audience.
To do this, we push off from the history and experience of the popular service Dropbox. Go!
/ photo mkhmarketing CC
')
Quick acquaintance
One of the good examples of a really useful start page is a short story about the benefits of the service. Here you can use animation or even make a short video. This approach was chosen in Dropbox - this is an excellent first step of the onboarding process.
The most important thing in this approach is minimalism and the absence of distractions: references to the pricing policy of the service, various quality certificates and awards, references to references in specialized publications and social networking widgets.
We decided to follow the example, but did not make an absolute copy. One of our core business principles is simplicity for customers (and even those who do not have IT knowledge) and openness.
Therefore, we have proposed a minimalist calculator of the cost of renting a virtual infrastructure right on the head page of 1cloud.ru . Of course, we have not forgotten about our advantages - for this there is an animated gallery in the upper part of the start page.
In more detail about redesign of our site we told in a separate post.
More friends - more money
If the service quality and allows you to solve all the necessary tasks, then few will doubt and charmingly recommend it to friends. Especially if you can get a small reward for it.
This approach allows you to automate the promotion of a product or service. Do not forget about it, if you are developing something similar. Remuneration may not always be cash. for example, Dropbox generously provides extra space in the file storage to anyone who invites friends. Almost all businesses use this program.
We did not become an exception and made possible both the payment for our services and the withdrawal of funds to the client’s account, if for him this method of receiving remuneration is more preferable.
Game mechanics
Here it is worth paying attention not only to the so-called “gamification” of the working process, but also the general degree of ease of performing certain actions. It can be estimated in the number of transitions and the necessary support requests.
For example, in Dropbox we can share a file or a whole folder with a unique link. For unregistered users, the company decided to display an offer to subscribe to the service, and thus received an influx of additional audiences.
If we talk about direct games, then Dropbox was one of the first to hold vivid online contests, which everyone told each other about. The essence of these contests was to solve interesting problems and get additional space in the cloud storage as a reward.
PS In the course of work it is very important not to lose sight of the nuances that can significantly enhance the convenience of your product or service. Attention to detail is the key to the success and trust of your audience.
Source: https://habr.com/ru/post/292422/
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