4 Killer Conversion on Landing Page

Conversion of the Landing Page is a question that concerns both business owners and webmasters. There are thousands of articles on increasing conversion on the Internet. We will talk about four key errors that kill conversion through text, and how to fix them.




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The killer number 1. Title

The first thing that sees the visitor Landing Page - header. If he does not cling, then say goodbye to a potential client. The correct title draws attention, prompts to remain on the page, increases conversion several times. How to write a headline that hit the spot? Using 4U technology - Usefulness, Ultra specificity, Urgency, Uniqueness.

Suppose you are selling a video camera and you need to write a selling title. If we write simply: “Video cameras in Moscow”, page conversion will be low.

Apply 4U technology:

Utility - video cameras in Moscow

Ultraspecificity - 50% off and 3 years warranty

Urgency - delivery within an hour

Uniqueness - with the help of the online store "Excellent camcorders"

As a result, we obtain: Video cameras in Moscow with a 50% discount and a 3-year warranty for 1 hour, using the “Excellent video cameras” online store

Landing title advertising should be clear and eye-catching. Use word magnets, interrogative sentences, intrigue and numbers.

The killer number 2. First paragraph

Marketers felt that a person determines the benefit of a page in 5-7 seconds. It is important that the first paragraph of the text captivates the reader. Journalists and copywriters use the principle of an inverted pyramid. Its essence is that the author gives important and interesting information at the beginning. However, many people forget this principle and make three fatal mistakes.

Error 1. Cliches

"The modern world is developing by leaps and bounds"

“All life is a game, and people are actors in it”

Mistake 2. Boring and trite

"Each of us is different from each other"

"There are two types of people"

Error 3. Difficult to read

“At present, a large number of once dangerous diseases no longer threaten the existence of mankind, and diseases that are not dangerous to human life as such, but can poison its existence, come to the fore”

“Probably, your plans for the next year are striking in their scope - you want to take your assets offshore in the Balearic Islands or learn to play the ukulele”

There are many options for how to write an interesting first paragraph. The text may begin with an unusual fact, an interesting question, provocation, history, test or quotation.

Killer number 3. Errors in the text

Spelling and stylistic mistakes are also deadly for a Landing Page conversion, just like a bad headline. Literate text inspires confidence and improves the image of your company. In order not to annoy customers, check the text for errors.

Dozens of sites and online services for spelling and punctuation are working on the Internet.

Killer number 4. The absence of a call to action

Each Landing has a goal: registration, call, order of goods or services. Without a call to action Landing Page does not look complete and ineffective. At the end of the text we have to push the visitor to the decision.

For example:

"Subscribe and get a useful book"

“Book a free consultation”

“Call now and get a 20% discount”

Webmasters and businessmen forget about the call to action. The reader is lost and leaves the Landing. Therefore, be sure to include call to action in the selling page.

The advantages of high conversion are obvious - more customers and profits, bigger business. Check each item before launching your campaign. Always work to increase conversion. So do not forget to constantly change and test the blocks on the Landing Page.