Free WiFi price or how do you watch retail (part 2)
So do you read the usage agreement carefully when you connect to free wifi? Especially if you are logged in through a social network.
In my last article I described how retail can track the movements of your cell phone's WiFi signal. Initially, the analyst was impersonal, but the technology went further ...
If you connect to free WiFi and log in through a social network, the mac address of your device is tied to your social network account.
')
More and more operators are resorting to this technique. The most striking example is authorization in the Moscow metro. True, there your mac address is associated with a mobile phone number, and not with a social network account.
From the moment of binding you are “under the hood”. It is enough for your mobile device to turn on the wifi module and all the sensors of this operator in the district know where you are. And not just an impersonal mac address, but a mac address associated with a specific social network account or mobile phone number. The sensors of other operators still see only an impersonal set of numbers.
Those stores that are connected to the operator's system know that the owner of the Facebook page with a nickname Ivan Ivanov regularly passes by their store, but never went.
From the same page you can collect information about his gender, age, interests, friends, etc. Further, marketers are involved in the work and try to lure Ivan Ivanov in every possible way to shop for shopping ...
How legal is it? The account in the social network is not personal data and is in no way connected with your passport, you voluntarily consent to authorization. From the point of view of the law, there are no formal violations.
Despite this, operators still acquire licenses for collecting and processing personal data in order to avoid problems in the future.
As we see offline and online increasingly intertwined. Your mobile device becomes the bridge that connects your real life with a virtual one. And employees of retail networks in their pursuit of customer research do not intend to limit themselves to simply collecting data from completed questionnaires.
What next step are they ready to take?
In my last article I described how retail can track the movements of your cell phone's WiFi signal. Initially, the analyst was impersonal, but the technology went further ...
If you connect to free WiFi and log in through a social network, the mac address of your device is tied to your social network account.
')
More and more operators are resorting to this technique. The most striking example is authorization in the Moscow metro. True, there your mac address is associated with a mobile phone number, and not with a social network account.
From the moment of binding you are “under the hood”. It is enough for your mobile device to turn on the wifi module and all the sensors of this operator in the district know where you are. And not just an impersonal mac address, but a mac address associated with a specific social network account or mobile phone number. The sensors of other operators still see only an impersonal set of numbers.
Those stores that are connected to the operator's system know that the owner of the Facebook page with a nickname Ivan Ivanov regularly passes by their store, but never went.
From the same page you can collect information about his gender, age, interests, friends, etc. Further, marketers are involved in the work and try to lure Ivan Ivanov in every possible way to shop for shopping ...
How legal is it? The account in the social network is not personal data and is in no way connected with your passport, you voluntarily consent to authorization. From the point of view of the law, there are no formal violations.
Despite this, operators still acquire licenses for collecting and processing personal data in order to avoid problems in the future.
As we see offline and online increasingly intertwined. Your mobile device becomes the bridge that connects your real life with a virtual one. And employees of retail networks in their pursuit of customer research do not intend to limit themselves to simply collecting data from completed questionnaires.
What next step are they ready to take?
Source: https://habr.com/ru/post/292354/
All Articles