In the first half of the Russian market of smartphones and tablets significantly reduced
The Russian tablet market has shrunk by 29% in units and by 36% in terms of money for the period from January to July. According to the research of Svyaznoy, in the first six months of this year, 2.8 million tablet computers were sold in Russia in the amount of 22.7 billion rubles. And sales of smartphones declined by 11% in physical terms and by 2% in rubles. For six months, 9 million smartphones were sold for the amount of 86 billion rubles.
“The increase in the cost of gadgets influenced the dynamics of the market in monetary terms: the average check grew by 10% compared to last year and amounted to 9.5 thousand rubles,” analysts explain.
In the second quarter, the gadget market shrank even more than in the first. Thus, sales of smartphones fell by 15% in units - to 4.4 million devices. In monetary terms, they fell by 5% - to 41 billion rubles. This is the first fall of the Russian smartphone market for the entire time of its existence.
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Tablet sales in the same quarter decreased by 33% in units and by 44% in rubles. This decline is due to a glut in the market. In addition, the distribution of phablets (smartphones with a diagonal of more than 5.5 inches) could adversely affect the demand for tablets.
“However, by the fourth quarter the market will start to revive and sales will go up. Will help the release of new products from A-brands and the growth of activity associated with the New Year holidays. Moreover, those users who have not changed their devices all year long will be forced to update them at some point, ”says President of Svyaznoy Michael Touch.
Nevertheless, according to the results of the year, analysts predict a contraction of the smartphone market by 15% in units and by 10% in monetary terms.
“The reduction in sales of tablets will be at least 20% in physical terms and about 40% in money. The effect of a “high base” will have an impact on such dynamics within the framework of the year - I mean abnormally high sales in the fourth quarter of 2014, ”Mr. Touch told Kommersant.
“The increase in the cost of gadgets influenced the dynamics of the market in monetary terms: the average check grew by 10% compared to last year and amounted to 9.5 thousand rubles,” analysts explain.
In the second quarter, the gadget market shrank even more than in the first. Thus, sales of smartphones fell by 15% in units - to 4.4 million devices. In monetary terms, they fell by 5% - to 41 billion rubles. This is the first fall of the Russian smartphone market for the entire time of its existence.
')
Tablet sales in the same quarter decreased by 33% in units and by 44% in rubles. This decline is due to a glut in the market. In addition, the distribution of phablets (smartphones with a diagonal of more than 5.5 inches) could adversely affect the demand for tablets.
“However, by the fourth quarter the market will start to revive and sales will go up. Will help the release of new products from A-brands and the growth of activity associated with the New Year holidays. Moreover, those users who have not changed their devices all year long will be forced to update them at some point, ”says President of Svyaznoy Michael Touch.
Nevertheless, according to the results of the year, analysts predict a contraction of the smartphone market by 15% in units and by 10% in monetary terms.
“The reduction in sales of tablets will be at least 20% in physical terms and about 40% in money. The effect of a “high base” will have an impact on such dynamics within the framework of the year - I mean abnormally high sales in the fourth quarter of 2014, ”Mr. Touch told Kommersant.
Source: https://habr.com/ru/post/292330/
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