General Director of "Rain" - on the financial results of the channel

Natalia Sindeeva, Director General of Dozhd TV channel, spoke about the results of the work and the financial situation of the channel.

Now Rain has 50 thousand subscribers. But we can be with you (should be!) Much more! Our expenses for the maintenance of the channel amount to an average of 29 million rubles a month. Rain is one of the most efficient TV channels in the world in terms of the cost of producing an hour of content. One hour costs us 190 thousand rubles, which is a negligible figure for informational TV production. At the same time, of the amount of the monthly costs of about 8 million rubles are taxes and fees - so even less money is actually left for the production of content. Approximately 60% of the cost is covered by your subscription, the rest is revenue from advertising and distribution.

However, according to Sindeeva, it is necessary at least 100 thousand subscribers to build long-term plans.

At the end of April, Natalia Sindeeva, spoke at the RIF + CIB-2014 conference, aired Interfax. She reported that at that time the channel had 70 thousand subscribers. Then the price of the annual subscription was 1000 rubles. She also stated that she plans to increase the number of subscribers to 300 thousand.
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However, in early March, Sindeeva announced that she plans to significantly reduce costs and cut staff salaries. According to her, the TV channel "Rain" was on the verge of closure. In January-May 2014, the loss of "Rain" amounted to 21.3 million rubles.

And in June 2014, the channel management took unprecedented measures and raised the prices for subscriptions almost five times. As a result, today the channel has remained with 50 thousand subscribers, with an annual subscription price of 4,800 rubles.

"Rain" still could become "the real television, which is financed by the audience!", Writes Sindeeva in his blog .