Avito.ru claims a market share in contextual advertising - the company launched Avito Context
From July 1, Avito.ru launched a service for contextual advertising “Avito Context”. The service will show ads to "users who are now in search of similar products." The service audience is online stores, which, according to Avito, have a request for such a product.
The Avito Context service will operate on the principle of Yandex.Direct and Google AdWords. The user will independently create advertising campaigns in his account, adjust the display time, plan the budget and target ads in Russia. By now, the service is available from desktop computers, but will later appear on the mobile website and in Avito applications.
Each ad in Avito Context must be moderated within no more than two business days, it must comply with the rules of the site.
Payment occurs for the transitions and ranges from one penny per click. The system works according to an auction model, advertisers bargain for real-time advertising space. Each time a user visits the site, an auction of the second price is launched, and the result is the advertisement that will be displayed. The winning ad is displayed in the first place, the second place is lower among the user ads.
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In the first quarter, the advertising market fell by 17% compared to the same period in 2014, revenues of newspaper and magazine publishers decreased by a third, radio stations - by a quarter, outdoor advertising - by a quarter. TV advertising has shrunk by 22%. In the Russian advertising market, the Internet has become the only growing segment - thanks to an increase in spending on contextual advertising by 16%.
The Avito Context service will operate on the principle of Yandex.Direct and Google AdWords. The user will independently create advertising campaigns in his account, adjust the display time, plan the budget and target ads in Russia. By now, the service is available from desktop computers, but will later appear on the mobile website and in Avito applications.
Each ad in Avito Context must be moderated within no more than two business days, it must comply with the rules of the site.
Payment occurs for the transitions and ranges from one penny per click. The system works according to an auction model, advertisers bargain for real-time advertising space. Each time a user visits the site, an auction of the second price is launched, and the result is the advertisement that will be displayed. The winning ad is displayed in the first place, the second place is lower among the user ads.
')
In the first quarter, the advertising market fell by 17% compared to the same period in 2014, revenues of newspaper and magazine publishers decreased by a third, radio stations - by a quarter, outdoor advertising - by a quarter. TV advertising has shrunk by 22%. In the Russian advertising market, the Internet has become the only growing segment - thanks to an increase in spending on contextual advertising by 16%.
Source: https://habr.com/ru/post/292218/
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