The Millennium generation loves video. And you should love him too

In the infographic created by Animoto , users from generation Y are considered (they are also the Millennium generation - we have previously considered mothers of this generation here ) with respect to their susceptibility of video ad formats.

According to the book Gen BuY , the author of Kit Yarrow, Generation Y in 2017 will spend more than $ 200 billion dollars, and their lifelong spending will be about $ 10 trillion over a lifetime. These people are a source of costs and expenses, and consider them as a target audience is crucial for brands and businesses. Video content and advertising will help in successfully building a marketing strategy around this audience.

Some interesting facts about the Millennium generation:
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• 80% of users from generation Y view video content in the process of searching for information about a product / service for making a purchase decision
• 7 out of 10 users of the Millennium generation will prefer to watch company videos while online shopping
• 76% subscribed to brand channels on Youtube
• 60% prefer to watch videos from companies and brands, rather than read the newsletter from them

In the infographic below you will learn even more interesting facts.





BYYD • Mobile Advertising Platform