Marketing and Cloud: What are the opportunities here?
Surprisingly, one of the main areas of activity that cloud technologies enrich and strengthen is the marketing. Let's see what exactly a modern approach to working with IT infrastructure can give to those who are engaged in the promotion of products and services.
/ photo by Yoel Ben-Avraham CC
Forrester and Gartner analysts say that cloud technologies have become an integral part of business processes in almost any organization. If we talk about specific numbers, here we are talking about the fact that within a year more than a third of all digital content will be stored in the cloud.
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This thread reinforces technological progress in relation to the design of the data centers themselves. In this area, there are all new breakthroughs and improvements. Experts expect a significant increase in the efficiency of data storage technologies, which will allow to restructure the data center structure and make their services more accessible. Here you can mention such technology as 3D Xpoint.
The essence of using the services of an IaaS provider is that in this way a company can increase the economic efficiency of all IT-related processes. In addition, employees who have had to deal with corporate “iron” services will have more time to solve creative business development problems.
IaaS-provider concentrates not only resources - the IT infrastructure itself, but also expertise - the experience of specialists who are able to solve the most ambitious tasks.
For companies there are lots of opportunities. For example, the use of SaaS-services that provide analytical services or platform for rapid deployment of websites. The ability to quickly launch digital projects is a huge plus for marketing professionals or digital agencies. Other services can provide tools for managing social network profiles, which in a similar way allows your marketers to scale their business.
The other side of the issue is related to the direct "iron". Many people prefer to start a business on their equipment, but later they face the need for capital investment in new servers, racks, their configuration and ongoing maintenance.
The modern solution of these problems is offered by providers of virtual infrastructure, which are already far enough away from the classic idea of ​​hosting. Today you can use the services of an IaaS provider and as an agency that creates solutions for your own clients.
The provider will help you to configure and optimize the cloud infrastructure. In addition, you will receive tools to automate tasks for monitoring, scaling and tracking the cost of leased resources. All this will allow to experiment with the withdrawal of new projects in the work and quickly implement the marketing tasks of your customers.
PS We try to share not only our own experience on the service of providing virtual infrastructure 1cloud , but also to talk about related areas of knowledge in our blog on Habré. Do not forget to subscribe to updates, friends!
/ photo by Yoel Ben-Avraham CC
Forrester and Gartner analysts say that cloud technologies have become an integral part of business processes in almost any organization. If we talk about specific numbers, here we are talking about the fact that within a year more than a third of all digital content will be stored in the cloud.
')
This thread reinforces technological progress in relation to the design of the data centers themselves. In this area, there are all new breakthroughs and improvements. Experts expect a significant increase in the efficiency of data storage technologies, which will allow to restructure the data center structure and make their services more accessible. Here you can mention such technology as 3D Xpoint.
Business opportunity
The essence of using the services of an IaaS provider is that in this way a company can increase the economic efficiency of all IT-related processes. In addition, employees who have had to deal with corporate “iron” services will have more time to solve creative business development problems.
IaaS-provider concentrates not only resources - the IT infrastructure itself, but also expertise - the experience of specialists who are able to solve the most ambitious tasks.
For companies there are lots of opportunities. For example, the use of SaaS-services that provide analytical services or platform for rapid deployment of websites. The ability to quickly launch digital projects is a huge plus for marketing professionals or digital agencies. Other services can provide tools for managing social network profiles, which in a similar way allows your marketers to scale their business.
The other side of the issue is related to the direct "iron". Many people prefer to start a business on their equipment, but later they face the need for capital investment in new servers, racks, their configuration and ongoing maintenance.
The modern solution of these problems is offered by providers of virtual infrastructure, which are already far enough away from the classic idea of ​​hosting. Today you can use the services of an IaaS provider and as an agency that creates solutions for your own clients.
The provider will help you to configure and optimize the cloud infrastructure. In addition, you will receive tools to automate tasks for monitoring, scaling and tracking the cost of leased resources. All this will allow to experiment with the withdrawal of new projects in the work and quickly implement the marketing tasks of your customers.
PS We try to share not only our own experience on the service of providing virtual infrastructure 1cloud , but also to talk about related areas of knowledge in our blog on Habré. Do not forget to subscribe to updates, friends!
Source: https://habr.com/ru/post/292184/
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