Summer School for Marketing Software Products and Internships at JetBrains
If you read the post of Andrei Breslav about unicorns, doucheks , then you may already know what JetBrains is doing, as well as about who Product Marketing Managers (PMM) are. And if you have not read and do not know, then JetBrains is a leading manufacturer of professional software development tools, such as IntelliJ IDEA, ReSharper, PhpStorm, WebStorm, TeamCity, and many others. But we still recommend reading the article, since Andrei very well described the essence of what PMMs are doing.
Finding PMMs is very difficult, as it is necessary to combine a technical background with the ability to communicate and the skills / understanding of management and marketing.
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The selection process for such cross-disciplinary positions is very nontrivial. Therefore, we decided to conduct an experiment and launch a summer school for marketing software products at JetBrains from July 28 to August 5 . During the summer school you will have the opportunity to get acquainted with our company and the work of various business units.
Based on the results of the summer school, several participants may be offered a job at JetBrains in the position of Product Marketing Manager (or a different position if it is more appropriate for your skills) or an internship.
Register now - the number of places is limited, and registration is open until July 22, at 23:59:59 MSK. We want to recruit about 15-20 participants.
13 lessons with JetBrains employees from July 28 to August 5, 2015 . There will be two classes every weekday (on the last day - one class), starting at 18:30, each - about two hours, plus a short break with snacks and drinks. The summer school will be held in our office on Vasilyevsky Island.
We will talk on the following topics:
Classes will be organized as interactively as possible, and mandatory and optional homework assignments (group and individual) will be offered for implementation.
Employees from various JetBrains divisions will take part in the training:
Oleg Stepanov (Co-CEO), Evgeny Toporov (VP of Marketing), Vladimir Sitnikov (Internet Marketing Lead), Andrey Cheptsov (Product Marketing Manager, IntelliJ IDEA), Mikhail Vink (Global Marketing Programs Manager), Maria Antropova (Marketing Research Lead) ), Vladislav Prasolov (Email Marketing Lead), Vasily Korf (Marketing Research Analyst), Anastasia Chumak (Marketing Research Analyst), and other colleagues.
Immediately make a reservation : we are not going to teach you marketing or management for the week - the goal of the summer school is not that. Thanks to this project, we want to find ourselves unicorns, as well as to share with the community of IT specialists in St. Petersburg the experience that we have in JetBrains. So, even if you do not want to be a unicorn in JetBrains, come all the same. It will be interesting!
We believe that unicorns (and especially darling unicorns) can appear from anywhere (and this is confirmed - PMMs in JetBrains have a completely different profile), because we do not have clear criteria.
We refer to fuzzy criteria:
For effective work of the school, we are going to recruit 15-20 participants who will be invited based on the results of filling in the registration form and, in some cases, interviews. We will also try to make a video recording of all classes (but we do not promise yet).
We will be glad to see you at JetBrains Summer School for Product Marketing! It will be fun! Register before July 22 (23:59:59 MSK).
Finding PMMs is very difficult, as it is necessary to combine a technical background with the ability to communicate and the skills / understanding of management and marketing.
')
The selection process for such cross-disciplinary positions is very nontrivial. Therefore, we decided to conduct an experiment and launch a summer school for marketing software products at JetBrains from July 28 to August 5 . During the summer school you will have the opportunity to get acquainted with our company and the work of various business units.
Based on the results of the summer school, several participants may be offered a job at JetBrains in the position of Product Marketing Manager (or a different position if it is more appropriate for your skills) or an internship.
Register now - the number of places is limited, and registration is open until July 22, at 23:59:59 MSK. We want to recruit about 15-20 participants.
What awaits you?
13 lessons with JetBrains employees from July 28 to August 5, 2015 . There will be two classes every weekday (on the last day - one class), starting at 18:30, each - about two hours, plus a short break with snacks and drinks. The summer school will be held in our office on Vasilyevsky Island.
We will talk on the following topics:
- Introduction: the place of product marketing in the big picture
- How JetBrains develops products that users love.
- Decision making: hypothesis generation, testing, validation
- Organic and paid channels to attract
- Customer Life Cycle: Funnel Optimization
- Content, website, user grouping and purchase decision
- Pricing: price, buyer, competitors. Demand, supply and price elasticity
- Analytical frameworks, tools and useful tips
- Work with the community, business development
- Email marketing
- Product planning
- Methods of product analysis and research
Classes will be organized as interactively as possible, and mandatory and optional homework assignments (group and individual) will be offered for implementation.
Employees from various JetBrains divisions will take part in the training:
Oleg Stepanov (Co-CEO), Evgeny Toporov (VP of Marketing), Vladimir Sitnikov (Internet Marketing Lead), Andrey Cheptsov (Product Marketing Manager, IntelliJ IDEA), Mikhail Vink (Global Marketing Programs Manager), Maria Antropova (Marketing Research Lead) ), Vladislav Prasolov (Email Marketing Lead), Vasily Korf (Marketing Research Analyst), Anastasia Chumak (Marketing Research Analyst), and other colleagues.
Immediately make a reservation : we are not going to teach you marketing or management for the week - the goal of the summer school is not that. Thanks to this project, we want to find ourselves unicorns, as well as to share with the community of IT specialists in St. Petersburg the experience that we have in JetBrains. So, even if you do not want to be a unicorn in JetBrains, come all the same. It will be interesting!
Who are we waiting for?
We believe that unicorns (and especially darling unicorns) can appear from anywhere (and this is confirmed - PMMs in JetBrains have a completely different profile), because we do not have clear criteria.
We refer to fuzzy criteria:
- Presence of common sense
- Cross-disciplinary (although technical background or software development experience is desirable due to the nature of the products)
- Love for cool products
- The ability to think critically and analyze
- Understanding the market, product development, marketing and management fundamentals
- Good knowledge of English
- Having a formal or non-formal education in computer science or marketing
- Sociability and energy
For effective work of the school, we are going to recruit 15-20 participants who will be invited based on the results of filling in the registration form and, in some cases, interviews. We will also try to make a video recording of all classes (but we do not promise yet).
We will be glad to see you at JetBrains Summer School for Product Marketing! It will be fun! Register before July 22 (23:59:59 MSK).
Source: https://habr.com/ru/post/292164/
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