Against the background of the growing popularity of streaming services, Facebook is in talks with major music labels.
Facebook is negotiating with major labels to increase the musical component in the company's projects. Possible suggestions and ideas were discussed with Sony Music Entertainment , Universal Music Group and Warner Music Group . The rise of the popularity of streaming services, apparently, "does not give rest" to the leadership of Facebook.
A huge number of users spend a lot of time in a social network. For example, US residents, for example, sit on Facebook 40 minutes a day. But if the company somehow manages to meet the musical needs of the audience, this time will increase significantly.
Another reason for the negotiations may be the preparation for the launch of a new format of video advertising. In the social network will be a new feature Suggested Videos, in which advertising will dilute the professionally made content. Perhaps Facebook wants to come up with something extraordinary. Obviously, video content and music are inextricably linked.
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In any case, negotiations are at a very early stage.
Previously, Facebook has several times made modest attempts to increase the presence of music in the social network. So buttons for listening to music were added to the artists' pages. In addition, the opportunity was added to listen to what friends are listening to at the moment. However, such minor changes and all limited.
Companies such as Amazon, Apple, Google and Microsoft have already launched their music services: Prime Music , Apple Music , Google Play Music and Xbox Music . Facebook is the last of the five largest IT companies that has not yet done so. With an audience of 1.44 billion users, the company could make a serious competition in the market of streaming services.
A huge number of users spend a lot of time in a social network. For example, US residents, for example, sit on Facebook 40 minutes a day. But if the company somehow manages to meet the musical needs of the audience, this time will increase significantly.
Another reason for the negotiations may be the preparation for the launch of a new format of video advertising. In the social network will be a new feature Suggested Videos, in which advertising will dilute the professionally made content. Perhaps Facebook wants to come up with something extraordinary. Obviously, video content and music are inextricably linked.
')
In any case, negotiations are at a very early stage.
Previously, Facebook has several times made modest attempts to increase the presence of music in the social network. So buttons for listening to music were added to the artists' pages. In addition, the opportunity was added to listen to what friends are listening to at the moment. However, such minor changes and all limited.
Companies such as Amazon, Apple, Google and Microsoft have already launched their music services: Prime Music , Apple Music , Google Play Music and Xbox Music . Facebook is the last of the five largest IT companies that has not yet done so. With an audience of 1.44 billion users, the company could make a serious competition in the market of streaming services.
Source: https://habr.com/ru/post/292152/
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