Streaming Apple Music service officially launched in Russia
The streaming service Apple Music is officially launched in Russia. Earlier it was known about Apple’s plans to launch the service on June 30 in one hundred countries of the world.
For Russians, the cost of a monthly subscription to the service is 169 rubles (about $ 3). The cost of a family (up to five people) subscription is 269 rubles (about $ 5) per month. This cost is comparable to the cost of similar services in Russia: “Yandex.Music” - 149 rubles, Google Play Music - 189 rubles, Zvooq - 150 rubles, Deezer - 199 rubles.
According to the Director General of Warner Music Russia, Alexander Blinov, this is the biggest launch of a music streaming service in our country. Apple iTunes is the largest digital music store in Russia. Of course, this does not directly imply that the new streaming service will become popular. However, along with the widespread use of the iPhone and iPad, this is a favorable factor.
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“I think that Apple’s service will be successful: the company pays great attention to editorial work and drafting playlists, and this is very important for all music lovers,” said Arina Dmitrieva, general director of Sony Music Entertainment in Russia.
Last year, according to IFPI, in our country music sales increased by 15.9% and reached $ 72.8 million (2.8 billion rubles). Digital music sales grew 9.2% to $ 36.8 million. The maximum growth (214%) was shown by revenues of paid streaming services, which amounted to $ 5.97.
For Russians, the cost of a monthly subscription to the service is 169 rubles (about $ 3). The cost of a family (up to five people) subscription is 269 rubles (about $ 5) per month. This cost is comparable to the cost of similar services in Russia: “Yandex.Music” - 149 rubles, Google Play Music - 189 rubles, Zvooq - 150 rubles, Deezer - 199 rubles.
According to the Director General of Warner Music Russia, Alexander Blinov, this is the biggest launch of a music streaming service in our country. Apple iTunes is the largest digital music store in Russia. Of course, this does not directly imply that the new streaming service will become popular. However, along with the widespread use of the iPhone and iPad, this is a favorable factor.
')
“I think that Apple’s service will be successful: the company pays great attention to editorial work and drafting playlists, and this is very important for all music lovers,” said Arina Dmitrieva, general director of Sony Music Entertainment in Russia.
Last year, according to IFPI, in our country music sales increased by 15.9% and reached $ 72.8 million (2.8 billion rubles). Digital music sales grew 9.2% to $ 36.8 million. The maximum growth (214%) was shown by revenues of paid streaming services, which amounted to $ 5.97.
Source: https://habr.com/ru/post/292128/
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