The first results of the work of JD.com in the Russian market are close to the level of top online stores
More recently , the Chinese online store JD.com has entered the Russian market. June 18 was launched the company's website in Russian. Russia became the first overseas market for JD.com. It was planned that Rambler & Co , VKontakte , Yandex.Money , Qiwi , SPSR Express , Yulmart and some other companies would become partners of the company in the Russian market. To date, QIWI and Yandex.Money are responsible for acquiring, SPSR Express is responsible for delivery, Rambler & Co will be engaged in attracting traffic to the JD website, and Yulmart will issue orders.
Alexey Petrovsky, chief analyst of the Russian price comparison service Price.ru, estimated the results 11 days after JD.com entered the Russian market. In his opinion, in general, the store has good performance: average daily traffic in the amount of 80 thousand, the percentage of refusals is below 40%, the page depth is 5, the time on the site in minutes is 5. The last two indicators correspond to the level of “top e-commerce” writes Petrovsky.
“In figures on average market indicators: with traffic of 80 thousand visitors per day - GMV (turnover attracted) in the region of 230 million rubles per month, 8 million rubles per day. With an average check of $ 140 (hypothetically) - 30 thousand orders per month, 1 thousand per day, ”he adds.
')
The high cost of an average check is explained by the fact that JD.com is a classic online store with its own delivery network and storage facilities.
The retailer plans to occupy 20% of the e-commerce market in Russia in the next five years. In monetary terms, this share could be about $ 10 billion. It was planned to deliver up to 100 thousand parcels a day with an average check from $ 40 to $ 200. The main categories of goods online store are electronics and household appliances.
Alexey Petrovsky, chief analyst of the Russian price comparison service Price.ru, estimated the results 11 days after JD.com entered the Russian market. In his opinion, in general, the store has good performance: average daily traffic in the amount of 80 thousand, the percentage of refusals is below 40%, the page depth is 5, the time on the site in minutes is 5. The last two indicators correspond to the level of “top e-commerce” writes Petrovsky.
“In figures on average market indicators: with traffic of 80 thousand visitors per day - GMV (turnover attracted) in the region of 230 million rubles per month, 8 million rubles per day. With an average check of $ 140 (hypothetically) - 30 thousand orders per month, 1 thousand per day, ”he adds.
')
The high cost of an average check is explained by the fact that JD.com is a classic online store with its own delivery network and storage facilities.
The retailer plans to occupy 20% of the e-commerce market in Russia in the next five years. In monetary terms, this share could be about $ 10 billion. It was planned to deliver up to 100 thousand parcels a day with an average check from $ 40 to $ 200. The main categories of goods online store are electronics and household appliances.
Source: https://habr.com/ru/post/292102/
All Articles