Tips for yourself about product management
I would like to understand 5 years ago, when Ecwid was launched, everything that I understand now. If I could send my advice to the past, I would send a link to this post.
You will earn money, you will hire people. The time spent is not returned. This is an irreplaceable ultimate resource in your battle with competitors.
There are 250 working days in a year. This is 25 chances to seriously improve the product. 25 shots in your battle. It is not enough, so do not waste time in vain.
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You are a smart dude with lots of good ideas. Your team is brilliant people who have too many of them. The terrible truth is that most of the ideas you don’t make because of the finite time and team.
Since you do not have enough time and team to make all the ideas, then choose to implement only a small part. And the rest say "No."
It's hard to say no to your ideas. It’s hard to say no to team ideas. But if you do not know how to do this and say “yes” to each sentence, then you will not focus on the really important things.
Do not look for reasons to make an idea. Of course you will find them, this is classic confirmation bias. Look for the opportunity and reason not to do the idea. Put her in doubt, look for her "holes."
A good product manager never says yes at once. His first default is always no.
Customers want solutions to their problems and benefits. They do not need features.
Correct product change solves customer pain and problems. Directly or indirectly increases its sales.
If you don’t know how much pain the client decides to change and what benefits will bring, it's time to say no to this change.
Revenue and the number of active users - the main measure of the success of the product manager. The number of released features, their originality or the joy of users do not determine how good you are. If revenue grows - product manager well done. If not growing - not good.
No product or changes until users use it. No matter how cool your idea or sketches are. If the change is not for users, you have not done your job yet.
The ability to produce products, despite force majeure and complexity, is the main skill of a good product manager.
Time is an irreplaceable endpoint
You will earn money, you will hire people. The time spent is not returned. This is an irreplaceable ultimate resource in your battle with competitors.
There are 250 working days in a year. This is 25 chances to seriously improve the product. 25 shots in your battle. It is not enough, so do not waste time in vain.
')
Say No to great ideas.
You are a smart dude with lots of good ideas. Your team is brilliant people who have too many of them. The terrible truth is that most of the ideas you don’t make because of the finite time and team.
Since you do not have enough time and team to make all the ideas, then choose to implement only a small part. And the rest say "No."
It's hard to say no to your ideas. It’s hard to say no to team ideas. But if you do not know how to do this and say “yes” to each sentence, then you will not focus on the really important things.
Do not look for reasons to make an idea. Of course you will find them, this is classic confirmation bias. Look for the opportunity and reason not to do the idea. Put her in doubt, look for her "holes."
A good product manager never says yes at once. His first default is always no.
Do not do the feature, but solve the problem
Customers want solutions to their problems and benefits. They do not need features.
Correct product change solves customer pain and problems. Directly or indirectly increases its sales.
If you don’t know how much pain the client decides to change and what benefits will bring, it's time to say no to this change.
Measure success in revenue
Revenue and the number of active users - the main measure of the success of the product manager. The number of released features, their originality or the joy of users do not determine how good you are. If revenue grows - product manager well done. If not growing - not good.
Do not make products, but let them out
No product or changes until users use it. No matter how cool your idea or sketches are. If the change is not for users, you have not done your job yet.
The ability to produce products, despite force majeure and complexity, is the main skill of a good product manager.
Source: https://habr.com/ru/post/292078/
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