Reuters: about the prospects of news content on the Internet
Reuters Institute conducted a new study of the reaction of Internet users to news content and digital channels of various types. "Megamind" brings basic facts and conclusions.
News content residents of the United States are looking primarily on the Internet. Such users are about 43%.
36% still follow the news to the main page of the resource of interest, 40% use search queries, and 35% use social networks.
')
62% of users use Twitter to search for current information about current events. This is twice the audience that is looking for news on social networks.
37% of users around the world show interest in the news, if it is published in the electronic media or on the page of a well-known brand. If the material is published by an individual, only 11% will follow the link.
Because of the interesting title in the search engine, 51% of US users click on the link. In social networks, this figure is 37%. This indicates that even high-quality business media should pay attention to the creation of creative headlines.
This year, online video news began to be viewed by 5% more users than last year. Now this figure has increased to 23%.
Almost half of the audience prefers short news clips. Therefore, in the interests of digital news media newsrooms, supplement text materials with video content.
News content residents of the United States are looking primarily on the Internet. Such users are about 43%.
New numbers on the "main"
36% still follow the news to the main page of the resource of interest, 40% use search queries, and 35% use social networks.
')
62% of users use Twitter to search for current information about current events. This is twice the audience that is looking for news on social networks.
37% of users around the world show interest in the news, if it is published in the electronic media or on the page of a well-known brand. If the material is published by an individual, only 11% will follow the link.
Meet on clothes
Because of the interesting title in the search engine, 51% of US users click on the link. In social networks, this figure is 37%. This indicates that even high-quality business media should pay attention to the creation of creative headlines.
It is better to see once
This year, online video news began to be viewed by 5% more users than last year. Now this figure has increased to 23%.
Almost half of the audience prefers short news clips. Therefore, in the interests of digital news media newsrooms, supplement text materials with video content.
Source: https://habr.com/ru/post/292076/
All Articles