If you live in a city, how far are you ready to go to have dinner in a new restaurant? How far from home are you ready to go to work every day? And if you live in the suburbs, do you agree to drive 45 minutes to the nearest Starbucks for your low-fat latte with caramel syrup? Maybe ... Of course, if you are a city dweller, you would rather go to one of the blocks located a couple of blocks from your house ...
The xAD study demonstrates the results of a consumer survey and provides an understanding that the fact WHERE you live is a strong indicator of consumer goals and preferences.