Just a few years ago, digital marketing or internet marketing seemed something new, unexplored and outlandish. About him spoke little and not always specifically and in the case. Today, digital marketing has evolved from the whims of large companies into the sometimes harsh, but generally vital reality that must be reckoned with in order to be successful.

Is it possible to learn Internet marketing somewhere? Or, only selected practitioners who have learned everything themselves can fill in this area, stuffing workers with bumps? We believe that it is possible, but only carefully.
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Recently, we have already done a brief overview of digital marketing courses , where we studied ourselves and sent our specialists to where.

All courses cost a certain amount of money. Therefore, the question is very relevant: "Do knowledge necessarily cost money?"

No, not at all. In the age of information technology can be trained for free, there would be a desire. Let us tell you what actions there are and projects that allow obtaining useful knowledge not on a commercial basis.

Online education:

Today, self-learning online portals are not uncommon. You can study at any time and spend as much time as you want. Here are just a few of the most respected and cool projects:

-Google has a solid course - Online Marketing Challenge . Its creators promise that after completing the course, you will be able to better understand the strategic goals of your business and, as a result, develop a competent marketing strategy. Before the start of training, you can take a special preparatory course, which will help to better understand the topic and get the most out of the lessons.

-At Coursera there is a specialized course in digital marketing . Training takes place in English. You can learn how to properly position your brand in the market, guess the desires of the target audience and develop creative promotion companies. The course can be taken for free. If you want to write a thesis and get a certificate, you will have to pay.

- “Netology” offers to take a number of free courses on internet marketing . If you wish, you can pay and receive a certificate of attendance. They tell about the very profession of an internet marketer, about SMM and brand positioning in social networks, about selling content, targeted advertising and other marketing joys.

“It’s not necessary to enter the University of Pennsylvania to learn how American students are trained in Internet marketing. At Coursera you can take a completely free university introductory course , which consists of three modules. This is branding, learning user behavior, marketing in the B2C sphere.

- Stydy.com specializes in business courses. The whole educational block is dedicated to internet marketing. It consists of 83 training videos of 8 minutes. To consolidate the material, the user is offered to take a test or quiz. The free version is available for 5 days, so take the course as a shock intensity.

-Good online encyclopedia on marketing is collected on the portal HubSpot Academy . All submissions are in English. So he has a reason to finally pull up a foreign language. Not only video materials are available, but also articles about Internet marketing and all its components. You can also get a certificate of attendance at the academy. It is available to all comers.

- Do you dream to learn to understand such services as Google Analytics, Google AdWords, Google AdSense? Then go to the portal Alison . They offer a free detailed course on e-commerce , during which you will understand what to do with statistics and how to read it correctly.

Offline Education:

And what to do if you want not only to learn, but also to meet like-minded people and to charge with the energy of competent teachers? Search offline options for free learning.

Many schools and courses play certificates for free tuition.

For example, in the IMpro school , we adhere to the policy that knowledge decides everything, and the desire to receive them is much stronger than money. Therefore, we conduct free workshops and webinars, as well as play certificates that allow us to study for free.

By the way, we can study for free and online here. We conduct non-commercial webinars, and also started a blog, which is proudly referred to as the Knowledge Blog . There we post useful video materials and articles about Internet marketing that are available to you 24/7. It is very easy to follow the updates and learn about the sweepstakes. Enough to subscribe to our newsletter or join the group VKontakte .

The school of interactive communications in advertising IKRA also periodically holds creative competitions, the winners of which are waiting for all sorts of different cookies. For example, big discounts on training or even free attendance of the whole course. Anyone can take part, as, however, and win. Information about competitions appears in the group IKRA on Facebook on the eve of the next course.

In addition to educational courses on internet marketing, you can focus on industry-related conferences , which feature marketing experts from leading companies. Some of them, for example, RIDO, Digitale, SPIC, play free tickets to the visit, which can be won by anyone.

As you can see, you can learn digital marketing for free. And it is not difficult at all. Experiment, subscribe to updates, sign up for courses and you will be with marketing happiness.

It is never too late to learn and become a true professional!