Startup Library: a selection of 65 books
We translated and adapted the original selection of books on the topic of startups. We are sure that it will be useful both for start-up entrepreneurs and those who are working on their next project.
Putting together a selection. We will be happy to add books according to your suggestions, which would be most convenient to express in the comments.
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“Startup Guide. How to start ... and not close your online business "From the emergence of ideas to market launch and powerful promotion - this is a real set of rules from leading Russian gurus of a startup and venture investment: Sergey Belousov, Alena Vladimirskaya, Igor Ryabenky and other experts. The book was published under the auspices of the Internet Initiatives Development Fund (IIDF). The compiler and editor of this unique collection was Margarita Zobnina, an associate professor at the Higher School of Economics.
[ Ozon ] [ Boffo ] [ liters ]
Steve Blank. “Four steps to enlightenment. Strategies for creating successful startups »Four Steps to Illumination describes business strategies from the moment an idea emerged to a successful company. It is for these strategies that thousands of companies around the world work and develop. In the book, for the first time, the only currently effective way to create a new business, which is based on the scientific method of testing hypotheses, is the Customer Development methodology.
[ Ozon ] [ Boffo ] [ Amazon ]
John Brooks. "Business Adventures: 12 classic stories from the world of Wall Street"According to Bill Gates, this is the best business book he has ever read. Even if your product is beyond praise, and you have come up with an excellent promotion strategy on the market, without an intelligent manager who knows how to find non-standard solutions to problems, success cannot be guaranteed. 12 classic stories about the successes and failures of several American companies: from Ford to Xerox.
[ Ozon ] [ Bookmate ] [ Amazon ]
Paulo Coelho. "Alchemist"One of the best books of the Brazilian writer Paulo Coelho on the topic of finding his own destiny. The novel-parable urges readers not to give up, to follow their dreams and to strive for its realization.
[ Ozon ] [ liters ] [ Amazon ]
Eric Figure “Business from scratch. Lean Startup Method »Lean Startup is an entrepreneurial concept first formulated by Eric Rees for quickly testing ideas and choosing the right business model. The strategy combines the principles, approaches and practices of such business practices as lean manufacturing, customer development and a flexible development methodology.
[ Ozon ] [ Boffo ] [ Bookmate ] [ Amazon ]
Dale Carnegie. "How to win friends and influence people"The book by Dale Carnegie tells the basic principles of conflict-free and successful communication, and also gives tips on self-improvement, effective communication skills, speaking and much more.
[ Boffo ] [ Amazon ]
Jim Collins "From good to great"One of the most popular books, summarizing the experience of companies that have made a qualitative leap from good performance to incredibly high. Having become a renowned business consultant, Jim Collins examines the factors, conditions and mechanisms that have led many companies to success.
[ Ozon ] [ Boffo ] [ Amazon ]
Richard Branson. “Losing innocence. How I built a business, doing everything in my own way ”Richard Branson, the founder of a diversified conglomerate of businesses under a common brand, wrote a book about how he managed to build the Virgin Empire. In it, Branson reveals the secrets and strategies of becoming a successful entrepreneur. The main idea of ​​the book is the idea of ​​“do it yourself”: the author vehemently denies a passive position in the course of running a business.
[ Ozon ] [ Boffo ] [ Amazon ]
Stephen Covey. "Seven skills of highly effective people"Stephen Covey offers a positive concept for achieving high performance by developing seven simple people skills. The book says that you should always look for a way out even from the seemingly hopeless situation itself.
[ Ozon ] [ Boffo ] [ Bookmate ] [ Liters ] [ Amazon ]
A. Osterwalder. “Building business models. Handbook of strategist and innovator »Osterwalder proposes starting a business not just with an idea, but with a meaningful and structured business model. The book describes a unique methodology for visualizing ideas into a business model based on nine structural blocks in the order determined by the author.
[ Ozon ] [ Boffo ] [ Liters ] [ Amazon ]
Reed Hoffman. “Life as a startup. Build a career under the laws of Silicon Valley "The authors of this book argue that a successful entrepreneur is distinguished from others by one skill: to quickly adapt to the situation. They are not standing still, but are constantly looking for new ideas, new consumers, new opportunities. They believe that a personal career can be built according to the same rules.
[ Ozon ] [ Boffo ] [ Bookmate ] [ Amazon ]
M. Gladwell. “Geniuses and outsiders. Why is everything one and nothing to others? ”Malcolm Gladwell says that being successful is not enough to be talented, to have desires and aspirations. All people are born and live in different circumstances, therefore, each person has his own career path.
[ Liters ] [ Bookmate ] [ Amazon ]
Sofia Amoruso, “The Girl-Chief” [eng.]A very positive book, motivating to get up immediately and realize your dream. Sofia Amoruso, the creator of the online clothing store Nasty Gal, gives valuable advice on how to build a business, how to find investors, how to save, how to maintain a good reputation and much more.
[ Amazon ]
Joseph bower "From resource allocation to strategy" [eng.]Joseph Bower and Clark Gilbert present the results of a study of how managers actually create strategies at seven levels of organization. The strategy is composed to a lesser extent of an officially declared corporate strategy and, to a greater extent, of resource constraints that exist at each level of the organization.
[ Amazon ]
Jason Fried and David Heinmeyer Hansson. “Rework. Business without prejudice
In their book, Jason and David, the founders of 37signals, argue that everyone can start and run a business without prejudice: unnecessary meetings, advertising campaigns, budgeting, directors and other “necessary” cases from the so-called “real” world. Do not lose your inspiration, only what you are doing matters, not what you think, say or plan.
[ Ozon ] [ Boffo ] [ Liters ] [ MYTH ] [ Bookmate ] [ Amazon ]
Alfred Sloan. "My years at General Motors" [English]Alfred Sloan emphasizes the importance of a scientific approach to management, in which all possible information is collected on a particular issue, and a solution plan is developed through a brainstorming session.
[ Amazon ]
Peter Drucker. "Management Practice"One of the best books about what a leader should be, what qualities and skills he should possess, what strategies and methods he should be able to use. Peter Drucker believes that it is possible, and even necessary, to learn how to work effectively.
[ Boffo ] [ MYTH ] [ Liters ] [ Amazon ]
Jessica Livingston "How It Begins" [English]Paul Graham's wife, co-founder of Y Combinator, Jessica Livingston wrote a book about the most successful startups of modern times. This book tells the stories of the founders of Apple, Yahoo !, Adobe, and other global companies about how it all began: from the idea and team building to attracting investors.
[ Amazon ]
Rich Christiansen. "The principle of the zigzag" [English]Rich Christiansen believes that success can be achieved in a “zigzag” way: to gain revenue, improve business conditions (more staff, better equipment), and then expand the organization. The book contains tips on how not to deviate from the chosen course, how to motivate the team, how to cope with success.
[ Amazon ]
Dan Ariely. “Predictable Irrationality”“The key idea of ​​economics is rationality - the basis of many economic theories, forecasts and recommendations,” write many books about successful startups, but Dan Ariely believes that people act according to the same non-obvious scenarios, in other words, behave predictably irrationally.
[ Bookmate ] [ Amazon ]
Mark Kuban "How to win in sports called business [Eng.]In the book, a well-known entrepreneur shares his business ideas from his popular blog Maverick. According to his stories one can see with what persistence he studied his business, understood the intricacies of doing business and IT technologies.
[ Amazon ]
Timothy Geithner. "Stress test" [eng.]The book describes the career of Timothy Geithner, ranging from an assistant at the Treasury Department to the US Treasury Secretary. He witnessed the crisis of the 90s, the panic on Wall Street, the struggle within the Obama administration, and he has a lot to talk about.
[ Ozon ] [ Amazon ]
Macklin and Elkind. "Enron incredible success and the scandalous failure of Enron" [English]The story of the disclosure of financial fraud company Enron, written by two reporters, Bethany Macklin and Peter Elkind, served as the basis for a documentary film of the same name.
[ Amazon ]
William Draper. “Startups. Professional Silicon Valley Games »William Draper worked with Steve Jobs and Steve Wozniak on the creation of the first text editor, which was later converted into the BlueBox app. In his book, he shares success stories in which he was directly involved.
[ Ozon ] [ Amazon ]
Martin and lafay. “Game to win. How the strategy actually worksNow Roger Martin is the dean of the Rothman School of Management at the University of Toronto and a consultant on strategy, business creation, innovation and integrative thinking. Roger Martin has published many articles and several books about his business strategies and approaches to business.
[ Ozon ] [ Boffo ] [ Liters ] [ Bookmate ] [ Amazon ]
Peter Drucker. "Business and Innovation" [eng.]Peter Drucker describes his systematic approach in the book, allowing to evaluate innovations, and gives examples from real life. This book has become a classic in entrepreneurship and innovation, for the first time systematized accumulated practical knowledge in these areas.
[ Amazon ]
Nial Ferguson. "The rise of money: the financial history of the worldKnown for his provocative statements and consistent criticism, Nial Ferguson in his book decided to make out the problems of the current world crisis, to clarify the role of money in the financial world, tracing their history from ancient times to modern times.
[ Ozon ] [ Liters ] [ Bookmate ] [ Amazon ]
Nate Silver. "Signal and noise"In his book, Neith Silver explains to the reader how to recognize a real signal and highlight it among all the useless information noise based on his own developed system for estimating the probability of events.
[ Ozon ] [ Liters ] [ Bookmate ] [ Amazon ]
Cal Newport. “You are too good to be noticed” [English]Cal Newport believes that finding a job in hobbies can be dangerous and troublesome, and can even lead to depression. He revealed that the love of work necessarily comes after people, wanting to achieve a stunning result, laid out 100%.
[ Ozon ] [ Amazon ]
Seth Godin. “All marketers are liars. Talent to create the stories that await this incredulous world. ”[Eng.]
Seth Godin is convinced that it is better to create such goods that consumers would have craved, rather than those that would be bought from despair. He believes that marketers themselves create and create stories that are often greatly exaggerated. However, if the consumer is keen on history, most likely, he will look for its embodiment in reality.
[ Amazon ]
Robert Green. "48 laws of power"In his book, Robert Green discusses the power and success that accompanies it, the motives of all people, regardless of their position in society. One of the best books on psychology, which will help to gain self-confidence and try to change the surrounding reality.
[ Liters ] [ Bookmate ] [ Amazon ]
Clayton Christensen. "The Dilemma of the Innovator"Usually, companies are limited to the scope of their activities, however, they must remain competitive. However, you should not be zealous with the introduction of "subversive" technologies, because this can lead to financial losses or even complete collapse.
[ Ozon ] [ Boffo ] [ Liters ] [ Bookmate ] [ Amazon ]
Tony Shea. "Delivering happiness"Zappos, led by the author of the book, has passed from zero sales to a billion dollars in less than ten years. Tony Shay believes that the foundation of his company is corporate culture, to which Shay devoted a significant part of the book.
[ Boffo ] [ liters ] [ Amazon ]
Austin Cleon. “Steal as an artist. 10 lessons of creative self-expression”Thanks to an extraordinary bold approach to the work of Austin Cleon became known throughout the world. His book is an original creative guide for those who want to realize their ideas in the digital age.
[ Ozon ] [ Boffo ] [ Liters ] [ Amazon ]
Simon Saynik “Start by asking why.”Simon Sainik is convinced that the most important thing is to know the answer to the question: “Why?”. Why does a company exist at all, what are its goals, what is its significance. Success does not come when it is only important to make a profit, but when the process itself is important.
[ Amazon ]
Ben Horowitz. "Hard facts about hard things"Many people only say that having their own business is great, but only a few are honest: doing business is really difficult. Ben Horowitz analyzed the problems that entrepreneurs face every day.
[ Amazon ]
Yvon Chouinard "Patagonia - business in style surfing"Realizing the fact that he became a successful businessman, Yvon Chouinard seriously wondered: Is it possible to create a successful business without conflicting with his own principles? Yvon Chouinard managed to create a multi-million organization, doing what he likes.
[ Boffo ] [ Bookmate ] [ Liters ] [ Amazon ]
Jack Welch. "Winner: Handbook of a businessman"Jack Welch is a well-known businessman who has worked at General Electrics for a long time and who has managed to lead a business out of a severe crisis. His book describes strategies for communicating with subordinates, teamwork tips and other tips for managers.
[ Bookmate ] [ Amazon ]
Bill Gates. "Business with the speed of thought"The main feature of modern business is the use of modern information technologies. According to Bill Gates, a well-established “electronic nervous system” will help lead a business to success.
[ Bookmate ] [ Amazon ]
Howard Schultz. "How a cup after cup was built by Starbucks"This book tells the story of the formation of the Starbucks empire from a small shop selling coffee beans to the incredibly popular cafe chain with wonderful service in 50 countries around the world.
[ Ozon ] [ Boffo ] [ Bookmate ] [ Amazon ]
Erickson and Lorentzen. "Raising the bar" [eng.]This book tells an amazing story from the life of Gary Erickson, the head of Clif Bar. When his business reached millions of turns, he refused to sell his company, for him his contribution and efforts turned out to be more important than money.
[ Amazon ]
Timothy Ferris. "How to work 4 hours a week"In this book, the author tells how to manage yourself and effectively divide work time and leisure, as well as how to avoid information overload. He gives advice on creating your own lifestyle.
[ Boffo ] [ Bookmate ] [ Amazon ]
Napoleon Hill. "Think and get rich"American writer and psychologist Napoleon Hill was inspired after reading Carnegie’s books and wrote about his way of thinking differently and getting rich. This book was included on John Maxwell’s bestseller list.
[ Bookmate ] [ Amazon ]
Sheryl Sandberg. "Do not be afraid to act"Sheryl Sandberg is one of the most influential women in business today. She worked in key positions in Google and Facebook, while she managed to work on her personal life. Cheryl talks about the business world, which dictates all the unspoken rules of behavior for all women, and gives advice on how to behave correctly in order to become more confident.
[ Ozon ] [ Boffo ] [ Bookmate ] [ Liters ] [ Amazon ]
Daniel Kaneman. "Think slowly ... Decide quickly."
Daniel is one of the most famous scientists in the field of psychology and economics, the Nobel Prize winner in economics for studying behavior under conditions of uncertainty. In the book, he describes in detail two types of thinking: slow, when we think about a problem and possible solutions, and fast, impulsive, instantaneous, intuitive.
[ Ozon ] [ Bookmate ] [ Liters ] [ Amazon ]
Michael Gerber. “Entrepreneurship: Myth and Reality” [English]Michael Gerber writes in his book that the main secret of business organization is the process approach. The author believes that the main work at the enterprise is carried out by professionals, experts in their work, and not only by the entrepreneurs themselves.
[ Amazon ]
Guy Kawasaki. “Startup. 11 workshops ”[eng.]Guy Kawasaki is a psychologist by training and an entrepreneur in the state of mind, as well as startup philosophy guru. He has written a great career book for those who want to start acting right now. Guy Kawasaki believes that the main thing is not to get stuck at the “microscope stage”, making a breakthrough into the future.
[ Amazon ]
Chris Gilbo. “Startup for $ 100”This book contains the results of an analysis of 50 of the most interesting entrepreneurs who started their businesses from scratch. Moreover, the author is not limited to general recommendations, but gives the order of actions, analyzes the mistakes that novice entrepreneurs made at first.
[ Ozon ] [ Bookmate ] [ Liters ] [ Amazon ]
Seth Godin. "Pit. How to learn to get out and become a winner? [English]The witty book of authorship of Seth Godin tells about the ability to get out of difficult situations. The author believes that it depends on our perseverance whether we can achieve more. This book will help readers to make a difficult choice in business, weigh the pros and cons.
[ Amazon ]
Gary Vaynerchuk. “Hobby is business”Gary Vaynerchuk is one of the first entrepreneurs to start communicating with one-on-one clients in social networks on all popular platforms at once. Of course, it takes a lot of time, but ultimately, it's worth it. A passion can be a business if you are hardworking and willing to devote yourself to a constant search for interesting ideas, chips, features and share it with your readers and fans.
[ Ozon ] [ Boffo ] [ Bookmate ] [ Amazon ]
Richard Tedlow "Business Giants" [eng.]The book "Giants of business" tells about the ups and downs of the most successful entrepreneurs of our time. In the book you can find unique advice from professionals in their field, so that when starting your business you have a solid theoretical base and not repeat their mistakes.
[ Amazon ]
Josh Kaufman “Myself an MBA. Self-education at 100% "The author of this book, Josh Kaufman, deliberately decided not to receive an MBA degree at a business school. Many people waste time on education in higher educational institutions, whereas it is much more efficient to get knowledge directly from practice. This book will help to gain self-confidence and understand the unspoken principles of effective business.
[ Ozon ] [ Boffo ] [ Liters ] [ Amazon ]
Daniel pink "Drive. What really motivates us?Daniel Pink writes that the worst motivation in the long run is money, because they kill a person’s interest in work. On the contrary, the author proposes to encourage the employee's interest in perfection, skill and independence, gives advice on how to find out if the person has a strong inner motivation.
[ Boffo ] [ Bookmate ] [ Liters ] [ Amazon ]
David Allen "How to put things in order"David Allen is the author of the “Time Things Done” method of time management, the main principle of which is to free your head from an endless list of current affairs and fully concentrate on the immediate implementation of these tasks.
[ MYTH ] [ liters ] [ Amazon ]
Feld and Mendelssohn. "Attracting investment in a startup"The book describes the subtleties of working with venture capital and the stages of creating a startup, stipulates the conditions of ownership and investment, solves questions about the size of the share capital and the value of the business. The book will be useful to all novice entrepreneurs.
[ Ozon ] [ Boffo ] [ Liters ] [ Amazon ]
Charles Dahigg. "The Power of Habit"The book describes the subtleties of working with venture capital and the stages of creating a startup, stipulates the conditions of ownership and investment, solves questions about the size of the share capital and the value of the business. The book will be useful to all novice entrepreneurs.
[ Liters ] [ Amazon ]
Downes and Nunez. "Big Bang" [eng.]Larry Downes and Paul Nunez know exactly how modern society is changing with the introduction of new and new technologies, and why their role in human life will grow rapidly. The book analyzes technical revolutions, their causes and consequences, both in society and in the world of technology.
[ Amazon ]
Paul Graham. "Hackers and artists" [English]– , . , , , .
[ Amazon ]
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[ Amazon ]
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[ Ozon ] [ ] [ Amazon ]
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[ Ozon ] [ ] [ Amazon ]
Walter Isaacson. "Steve Jobs"This book is about one of the greatest entrepreneurs of our time - Steve Jobs. The basis of the biography lay conversations with the family of Steve Jobs, his friends, colleagues, competitors and himself.
[ Ozon ] [ liters ] [ Amazon ]
Chris Anderson. "A long tail. New Business ModelLong tail is a new business model proposed by Chris Anderson to work effectively with even the least popular and popular goods. This book contains tips, opportunities and tools for doing business in a highly competitive environment.
[ MYTH ] [ Amazon ]
Putting together a selection. We will be happy to add books according to your suggestions, which would be most convenient to express in the comments.
Our other selections:
- Startups: List of all projects of DIDF ;
- 200 design and engineering blogs ;
- 50 podcasts on technology and project management ;
- 86 free sites for promoting startups in the international market .
PS If you notice an error in the description, please contact us at BOS.
Source: https://habr.com/ru/post/292010/
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