Google will save users from accidental clicks on mobile advertising banners
The search giant Google yesterday announced the introduction of a non-trivial improvement in AdWords' own mobile advertising - the company's blog describes a solution when a user accidentally clicks on an ad unit and thus opens a new page, “losing” current content.
Google declares that there will be no more “random” clicks or, minimally, their number will drastically decrease. Now all clicks on the area surrounding the contour directly ad unit will have no effect. The company conducted a small study and found out that it is the edges of ad units that are most often accidentally pressed by users, worsening the real conversion rates of advertisers and annoying users themselves.
Accordingly, application icons can no longer be used to install call-to-action triggers. As Google writes in its own blog: “Ads inside applications can no longer be attached to any icons, taking into account the proximity of the center of such pictures to their edge (now non-functional) and the button for closing the ad unit. Instead, users will have to click on the full-fledged call-to-action buttons to go to the application page or install it. ”
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Also, ad units will remain in the "off" state "short periods of time" when they hit the active part of the screen. This is done in order to prevent accidental clicks of ad units when scrolling quickly or incorrectly loading the block itself when loading content.
Google believes that this innovation will not only have a positive effect on user comfort, but will also allow for building clearer and more accurate mechanisms for estimating the cost of advertising, since the bounce rate should decrease markedly.
Google declares that there will be no more “random” clicks or, minimally, their number will drastically decrease. Now all clicks on the area surrounding the contour directly ad unit will have no effect. The company conducted a small study and found out that it is the edges of ad units that are most often accidentally pressed by users, worsening the real conversion rates of advertisers and annoying users themselves.
Accordingly, application icons can no longer be used to install call-to-action triggers. As Google writes in its own blog: “Ads inside applications can no longer be attached to any icons, taking into account the proximity of the center of such pictures to their edge (now non-functional) and the button for closing the ad unit. Instead, users will have to click on the full-fledged call-to-action buttons to go to the application page or install it. ”
')
Also, ad units will remain in the "off" state "short periods of time" when they hit the active part of the screen. This is done in order to prevent accidental clicks of ad units when scrolling quickly or incorrectly loading the block itself when loading content.
Google believes that this innovation will not only have a positive effect on user comfort, but will also allow for building clearer and more accurate mechanisms for estimating the cost of advertising, since the bounce rate should decrease markedly.
Source: https://habr.com/ru/post/291990/
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