Facebook may introduce a new ad format.

The social network Facebook is now testing new ad units with target action buttons and auto-complete forms. In this case, autofilling is performed with the user data that he specified during registration, and “shared” with the social network, Adindex writes . The company is testing advertisements for newsletter subscriptions, as well as other content using a limited number of companies.

A positive thing for the user is the ability to edit the entered contact information. Plus, the data is not transmitted until the user clicks the "Send" button. Under the terms of the program, advertisers are not allowed to transfer user data to third parties.

Note that earlier, Facebook introduced its own vision of a new generation of mobile advertising.