Google Ventures once again invested in two European startups after a year’s break.
Two London startups have received investments from the European division of Google Ventures . The marketing company Yieldify raised $ 11.5 million from investors led by Google Ventures and the Japanese corporation Soft Bank . Startup Lost my name received $ 9 million. It was also invested by a venture company from Silicon Valley, Greycroft Partners , a media company from Los Angeles, the Chernin Group , and the US bank Allen & Co.
The European division of Google Ventures opened almost a year ago. The fund's volume is $ 125 million. After its launch, the fund invested in two companies. Kobalt music technology company helps songwriters to receive payments from streaming services. The second in turn was a joint venture of Oxford Sciences Innovation University and technology company Isis Innovation . Then the fund stopped making investments.
Investments in Yieldify and Lost my name were the first after a long break.
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Yieldify service allows online sellers to push the buyer to make a purchase at the most appropriate time. For example, special algorithms are implemented that determine the behavior of the screen cursor when exactly the user is about to leave the site. At these moments, the user is shown an additional message calling for a purchase.
“Most of the investment we will spend on hiring developers and data specialists. We already have more than 800 clients, so now the expansion of the platform is critical for us. We also plan to enter markets in other countries, ” said co-founder Jay Radia to the Financial Times.
The most famous service of Lost my name is the creation of a book where the character bears the name of a child for whom this book is written specifically. The company has released 600,000 copies of such books in 135 countries.
Prior to the opening of the European division, Google invested in startups from Silicon Valley. So, the company invested in Nest , which it later bought out completely. And in Uber , for example, about $ 258 million was invested.
The European division of Google Ventures opened almost a year ago. The fund's volume is $ 125 million. After its launch, the fund invested in two companies. Kobalt music technology company helps songwriters to receive payments from streaming services. The second in turn was a joint venture of Oxford Sciences Innovation University and technology company Isis Innovation . Then the fund stopped making investments.
Investments in Yieldify and Lost my name were the first after a long break.
')
Yieldify service allows online sellers to push the buyer to make a purchase at the most appropriate time. For example, special algorithms are implemented that determine the behavior of the screen cursor when exactly the user is about to leave the site. At these moments, the user is shown an additional message calling for a purchase.
“Most of the investment we will spend on hiring developers and data specialists. We already have more than 800 clients, so now the expansion of the platform is critical for us. We also plan to enter markets in other countries, ” said co-founder Jay Radia to the Financial Times.
The most famous service of Lost my name is the creation of a book where the character bears the name of a child for whom this book is written specifically. The company has released 600,000 copies of such books in 135 countries.
Prior to the opening of the European division, Google invested in startups from Silicon Valley. So, the company invested in Nest , which it later bought out completely. And in Uber , for example, about $ 258 million was invested.
Source: https://habr.com/ru/post/291956/
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