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From the third quarter, Ozon will start working with European and Chinese online stores as a marketplace.

Russian online store Ozon will turn into the marketplace . There they plan to place goods from Europe and China. According to Danny Perekalski, the company's general director, the marketplace will be launched from the third quarter of this year.

He also drew attention to the dominance of Asian online retailers in the Russian market. Chinese sellers account for more than 65% of cross-border e-commerce. The share of foreign products in the online market of Russia increased by 70% in 2014. In monetary terms, it is about 4.5 billion euros.

Ozon plans to open two new warehouses in the Urals and in the Volga region, reports portal Ecommerce News. This will expand the logistics network, reduce delivery time and reduce prices. According to Perekalsky, in Moscow the delivery takes place the next day, in the Volga region — 3–4 days, in Yekaterinburg — 4–5 days.
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According to the retailer's own data, in 2013, sales amounted to 9.35 billion rubles, and in 2014, sales grew by 17.65% to 11 billion rubles.

"Megamind" wrote that in March, Ozon changed the CEO. The former CEO, Mael Gave, received an offer she couldn’t refuse, and moved to an international company outside Russia. Its new deputy director Danny Perekalski has become a new CEO. He has worked at Ozon since 2014.

In April, Ozon sold the online shoe store Sapato.ru, bought three years ago. The buyer was the marketplace KupiVIP . The decision to sell the shoe store Ozon was taken at the end of 2014, when the CEO of the company was still Mael Gave. Mrs. Gave explained this desire to focus on the main site and reduce costs.

Another Russian online store "Ulmart" explores the possibility of working in the marketplace format. Yulmart is the largest online store in terms of revenue in Russia. By providing its online platform and logistics networks to other vendors, the retailer has every chance of becoming a successful aggregator site.

Source: https://habr.com/ru/post/291952/


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