How professionals work. Mikhail Shklyaev, deputy director of the agency AdWatch Isobar

“How professionals work” again at “Megamind”, presents to the reader one more high-class specialist of the Russian IT market.

This time, in our focus, Mikhail Shklyaev is deputy chief director of the advertising agency AdWatch Isobar. Immediately give him the word.

Current Location:
Moscow

Current place of work:
AdWatch Isobar advertising agency, deputy general director.
I do all sorts of things about strategy and products.
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One word that best describes how you work:
Intensity. An adequate Russian word could not be found.

How many hours a day do you work?
Almost always, when I do not sleep, I sleep a little.

Current mobile device:
iPhone 5s

Current computer:
Macbook Pro 15 ", 2013

Without any applications, programs, utilities you can not live?
Mail, Notes, TextEdit, Messages, Safari and Adobe Illustrator.

Which life hack helps you save time?
Drag off all the notifications on the small screen (phone), and work quietly on the big one.

What kind of to-do manager do you use?
Standard Notes from MacOS / iOS. I have long waved my hand to minute planning, zeroinbox and complex Omnifocus type trackers; much more convenient to work with weekly skoup. This gives some freedom in terms of the order of eating the working toads, you can afford to pick them up. Plus, I like to cross out the tasks I’ve done, and see how much I’ve had in a week - and in Notes, you can strike down and gray out anything just with font settings. In short, it suits me completely.

What do you listen when you work?
More and more often, the silence behind the noise canceling headphones. The rest is in the mood.

What are you reading now?
Shchedrovitsky's “Organizational Thinking”, Churchill's “The Second World War”, Chertok's “Missiles and People” and “From the Third World to the First” Lee Kwan Y. It is boring to read one book, it is much more interesting to switch.

Which book from the last read was remembered the most?
I reread TRIZ somewhere once every 2-3 years - a great book. So a month ago, sorry for the uneven handwriting.

Do you use e-readers or prefer paper books?
Mostly read from the phone or from the computer. Plus, a fair amount of what is read is made up of articles that are sucked in fragments through the reading list. Once a week - revision sheet, an attempt to read everything you need, and the removal of irrelevant. In general, I consider the reader view + reading list of one of Apple’s ingenious notions to use extremely conveniently.

How long do you sleep?
3-4 hours on weekdays, about 6 at weekends

Are you an owl or a lark?
Mathematically, an owl is the lower limit of a lark, so I can't say for sure. Rather, lark.

How do you have breakfast?
4-5 cups espresso

How do you spend your time on the way to work / from work?
Behind the wheel. 15 minutes to go in a jump, so basically I listen to BFM - it helps to get my bearings in what is happening and not get the illness of an autist who has earned money.

What advice you have ever been given can you convey to others?
"Learn to separate the most important from the important." Honestly, I still have not learned, but it is clear that once I have to do it.