Brands are lagging behind in the mass transition to the mobile

People have already made their choice - and they choose the mobile.

But what about brands?

We are in the middle of the biggest changes in the field of media in history, and brands do not keep up with them,

- says the report VentureBeat .

While 2.1 billion mobile users have downloaded more than 350 billion applications, their time in mobile devices has grown by 76% since last year, and we spend more time on our smartphones than watching TV, brands haven’t yet taken mobile advertising completely into their marketing strategy.
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There is evidence that some brands, including Disney, for example, are already adapting to a new ecosystem.

Disney found that with the right mix of targeting and creativity, outstanding results could come out. The company has reached the level of involvement in video advertising 7 times higher than the average, using intelligent audience targeting and outstanding interactive creativity. And video advertising already generates the level of user engagement 5 times higher than static banners.

The US supermarket chain Kroger also recently achieved a 3.7-fold increase in its offline visitors thanks to a mobile advertising campaign targeting and using factors such as device data, travel history, and offline shopping data.

What is the difficulty for many brands?

The absolute complexity of the mobile advertising ecosystem,

explains VentureBeat.

The number of calculations that occurs between advertising, what you see on your mobile device is amazing. In milliseconds, 11 different steps occur, and information is exchanged between ad networks, ekscheyundzhami, dsp, ssp and dmp.

Despite the complexity of the process, the effectiveness of its result is undeniable. The shift towards mobile marketing is inevitable, and we hope that Russian companies will realize this in the near future.



BYYD • Mobile Advertising Platform