Google launched the free version of Play Music

In the United States on Tuesday, earned a free version of the music service Google Play Music. Free service plans to make money on advertising, writes Financial Times. At the same time, the functionality of the service will be limited. Users will be able to listen only to songs from thematic playlists. If you want to choose a separate melody, download a song or remove advertising, you will need to issue a monthly subscription at the price of $ 10.

A novelty can be compared with an online radio station. Melodies will be collected into playlists when using the Songza service toolkit, automatically. Google bought this company last year, paying about $ 40 million.

The monetization strategy used in the free version of Google Music is not completely new. However, original techniques are used here.
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It is also worth noting that the total volume of the streaming media market in 2014 reached a figure of $ 3.3 billion. According to forecasts, this market will increase to $ 8 billion by 2019. Interestingly, all new members appear in this niche - for example, within a few days, Apple’s own online service will work.