Russian online retailer "Yulmart" can become an aggregator for other online stores
Russian online store "Ulmart" explores the possibility of working in the marketplace format. The retailer is negotiating cooperation with the perfumery and cosmetic network “Riv Gosh” , the online shoe retailer Obuv.com , the drogery network “Rainbow Smile” and the underwear group “RoTeh” . The co-owner and chairman of the board of directors of Yulmart, Dmitry Kostygin, is also a co-owner of these companies.
"Yulmart" - the largest in revenue online store in Russia. By providing its online platform and logistics networks to other vendors, the retailer will be able to become an aggregator site, following the example of the American Amazon and the Chinese Alibaba Group .
“There was a good Internet industry in Russia, its own search engine Yandex, the largest Avito bulletin board, Mail.ru mail service, but there are no two important components: a really large online retailer - yet Yulmart has not yet grown to the Chinese Indian stores. And there is no major player working in the marketplace format. We want to see how long after the “click” of the consumer the companies themselves will be able to process and collect the order, and we can process and, if necessary, arrange the delivery, ”Kostygin says.
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In Russia, clothing and footwear ranks second in terms of online sales after home appliances and electronics. According to InSales , last year the total turnover of this category of goods amounted to 93 billion rubles. The volume of online sales of cosmetics and perfumery amounted to 10 billion rubles. The total volume of the Russian e-commerce market is estimated at 612 billion rubles.
Catalogs of other sellers at the Yulmart site will be placed free of charge. They will pay a fee for processing, courier delivery or use of the distribution center.
Kostygin expects that charging a commission will provide at least one third of the company's total revenue.
In 2014, online retailer revenue was $ 1.1 billion. In 2015, it is expected to receive $ 1.3 billion.
Partners "Yulmart" at the expense of the marketplace will be able to significantly reduce their marketing costs. “Many stores in the States almost never buy contextual advertising, they place their products on aggregator sites, this is the future of online commerce,” said Fedor Virin, co-founder of Data Insight, told RBC.
"Yulmart" - the largest in revenue online store in Russia. By providing its online platform and logistics networks to other vendors, the retailer will be able to become an aggregator site, following the example of the American Amazon and the Chinese Alibaba Group .
“There was a good Internet industry in Russia, its own search engine Yandex, the largest Avito bulletin board, Mail.ru mail service, but there are no two important components: a really large online retailer - yet Yulmart has not yet grown to the Chinese Indian stores. And there is no major player working in the marketplace format. We want to see how long after the “click” of the consumer the companies themselves will be able to process and collect the order, and we can process and, if necessary, arrange the delivery, ”Kostygin says.
')
In Russia, clothing and footwear ranks second in terms of online sales after home appliances and electronics. According to InSales , last year the total turnover of this category of goods amounted to 93 billion rubles. The volume of online sales of cosmetics and perfumery amounted to 10 billion rubles. The total volume of the Russian e-commerce market is estimated at 612 billion rubles.
Catalogs of other sellers at the Yulmart site will be placed free of charge. They will pay a fee for processing, courier delivery or use of the distribution center.
Kostygin expects that charging a commission will provide at least one third of the company's total revenue.
In 2014, online retailer revenue was $ 1.1 billion. In 2015, it is expected to receive $ 1.3 billion.
Partners "Yulmart" at the expense of the marketplace will be able to significantly reduce their marketing costs. “Many stores in the States almost never buy contextual advertising, they place their products on aggregator sites, this is the future of online commerce,” said Fedor Virin, co-founder of Data Insight, told RBC.
Source: https://habr.com/ru/post/291888/
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