Dollar Shave Club valued at $ 615 million
Three years ago, the Dollar Shave Club startup launched a viral video demonstrating the traditional shaving procedure from an unusual angle. The video was watched by over 19 million people. Now, the company’s shipment of shaving supplies by mail is estimated at $ 615 million. The evaluation was conducted after the company received another investment of $ 75 million from Technology Crossover Ventures.
"Now we have 2 million customers who receive a parcel every month or every two months," - said the head of the company Michael Dubin (Michael Dubin).
The company's revenue is gradually increasing. So, in 2014, sales rose to $ 65 million, showing a threefold increase over the previous year. In 2015, the company hopes to gain $ 140 million. At the same time, the startup is still not profitable. Yes, the viral video helped the company to receive investments and a huge number of clients, but now Dollar Shave Club spends more than it earns.
The main item of expenditure is advertising. The company is trying to promote its service both on the web and on TV, where advertising is very expensive.
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As for services, on average, a Dollar Shave Club customer pays $ 7 per month for receiving new razor blades in the mail. Now the management is trying to expand the range, adding more shaving gel, plus hair gel. There is another original product for which a commercial was created, which has already collected 3 million views.
The main investors of the company are Forerunner Ventures, Venrock, Pritzker Group Venture Capital, Comerica and Triple Point Capital.
"Now we have 2 million customers who receive a parcel every month or every two months," - said the head of the company Michael Dubin (Michael Dubin).
The company's revenue is gradually increasing. So, in 2014, sales rose to $ 65 million, showing a threefold increase over the previous year. In 2015, the company hopes to gain $ 140 million. At the same time, the startup is still not profitable. Yes, the viral video helped the company to receive investments and a huge number of clients, but now Dollar Shave Club spends more than it earns.
The main item of expenditure is advertising. The company is trying to promote its service both on the web and on TV, where advertising is very expensive.
')
As for services, on average, a Dollar Shave Club customer pays $ 7 per month for receiving new razor blades in the mail. Now the management is trying to expand the range, adding more shaving gel, plus hair gel. There is another original product for which a commercial was created, which has already collected 3 million views.
The main investors of the company are Forerunner Ventures, Venrock, Pritzker Group Venture Capital, Comerica and Triple Point Capital.
Source: https://habr.com/ru/post/291882/
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