Instagram advertisers will have access to all Facebook targeting tools.
Vice President of the social network Carolyn Everson at the international creativity festival Cannes Lions 2015 announced that all Facebook targeting tools will be available to Instagram advertisers for several months.
This will make it easier for advertisers to target individual segments of the audience. However, they will have to pay more for advertising. Instagram advertising will be shown to users who may be interested in it.
For now, Instagram advertisers can only target by gender, age, and country. Each month, a photo sharing service is visited by over 300 million users. Every day 200 million users go there.
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According to analysts Canaccord Genuity , in 2016, Instagram revenue will reach $ 1.2 billion, by 2018 - about $ 4 billion. The forecast of analysts Raymond James is more modest: $ 500 million - in 2015; $ 1.1 billion in 2016; $ 2 billion - in 2017, reports Business Insider.
This will make it easier for advertisers to target individual segments of the audience. However, they will have to pay more for advertising. Instagram advertising will be shown to users who may be interested in it.
For now, Instagram advertisers can only target by gender, age, and country. Each month, a photo sharing service is visited by over 300 million users. Every day 200 million users go there.
')
According to analysts Canaccord Genuity , in 2016, Instagram revenue will reach $ 1.2 billion, by 2018 - about $ 4 billion. The forecast of analysts Raymond James is more modest: $ 500 million - in 2015; $ 1.1 billion in 2016; $ 2 billion - in 2017, reports Business Insider.
Source: https://habr.com/ru/post/291850/
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