Calltouch puts an experiment on car dealers
Calltouch, a leading call-tracking service, took part in a unique experiment in the automotive market to demonstrate to marketers the effectiveness of analyzing and automating contextual advertising.
In conjunction with RoiRS, Callbackhunter and K50, within two months Calltouch will collect statistics on calls, requests and visits to the site of the largest Russian car dealer, Independence. The service will analyze the sources, help optimize the budget and use a real example to prove that the cost of each customer’s call can be reduced by half, and the conversion of contextual advertising for car dealerships can be increased to 4-6%.
According to Calltouch, now the average context conversion rate for dealers is no more than 1.7%, and for many it does not exceed 0.9%, while the cost of one call reaches several thousand rubles. Thus, most of the salons, according to experts, drain budgets for nothing, although this can be avoided with the help of competent analytics and automation.
The results of the experiment will be presented at the free closed conference “Car market: automation is possible” on July 30, 2015. Only representatives of car dealers and importers are allowed to participate in the conference. You can leave a request on the event website.
In conjunction with RoiRS, Callbackhunter and K50, within two months Calltouch will collect statistics on calls, requests and visits to the site of the largest Russian car dealer, Independence. The service will analyze the sources, help optimize the budget and use a real example to prove that the cost of each customer’s call can be reduced by half, and the conversion of contextual advertising for car dealerships can be increased to 4-6%.
According to Calltouch, now the average context conversion rate for dealers is no more than 1.7%, and for many it does not exceed 0.9%, while the cost of one call reaches several thousand rubles. Thus, most of the salons, according to experts, drain budgets for nothing, although this can be avoided with the help of competent analytics and automation.
The results of the experiment will be presented at the free closed conference “Car market: automation is possible” on July 30, 2015. Only representatives of car dealers and importers are allowed to participate in the conference. You can leave a request on the event website.
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Source: https://habr.com/ru/post/291848/
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