Mobile video advertising involves users 5 times stronger than standard banners.

On average, the level of involvement in mobile video advertising is 5 times greater than that of standard advertising banners.

Some peak indicators in the sphere of Technologies and Services for business reach the level of video involvement 822% higher than that of banners. Next come Retail (628%), Telecommunications (617%) and Finance (602%).

Involvement in video advertising by industry

Only 10% of automotive advertising uses a video format compared to 27% in entertainment advertising. Among the main major goals in 2014 that advertisers pursued were increasing brand awareness (37%) and tracking engagement (22%). The goal of increasing traffic on the site fell slightly in priority from 30% to 24%. Retail sales aimed at increasing store traffic (from 10% in 2013 to 16% in 2014) are following, including in addition to video advertising, more and more various promotions in their campaigns.

The goals of marketers in mobile advertising

Users aged 25-44 are more responsible for the growth of mobile video, and users between the ages of 18 and 24 are most involved in this format (the engagement rate is 57%).

Age distribution of mobile video viewers

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The report concludes that advertisers are further interested in the targeting strategy - 53% of all retail campaigns include actions related to the location of users.

However, the weather is another factor that can increase the involvement in advertising. The platform measures traffic spikes in mobile applications during large winter storms on the US East Coast. It was found that such a cold winter month as February generates 46% more traffic than slightly less cold January. The company recalls that snow and rain provide great opportunities for marketers to target the desired audience.



BYYD • Mobile Advertising Platform