Attendance online store AliExpress in May was more than Facebook
According to TNS Russia , in May of this year, the attendance of the online AliExpress platform exceeded that of the social networking site Facebook . Considered age group from 12 to 64 years. The site of the retailer was visited by 22.627 million people, and Facebook - 22.614 million. However, the audience of mobile applications and mobile versions of the site was not taken into account. Just a month ago, in April, Facebook’s attendance (22.947 million) was 3.546 million more. Over the past year, the Russian audience of AliExpress has almost doubled.
The lion’s share of the Internet retailer’s audience is in Russia, Brazil and the United States. According to SimilarWeb , Russian buyers are in second place in attendance in the general audience of AliExpress. They provide 9.9% of the traffic. AliExpress is part of the Alibaba Group . She became the most expensive trademark in retail, according to the BrandZ rating, compiled by Millward Brown . Alibaba Group has bypassed such major players as Amazon and Walmart .
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The rapid growth in attendance of the Internet site is associated with the frequent appearance of news about the company in the media. Along with the regions that are traditionally the main platform for AliExpress in Russia, the company began to actively attract the audience of Moscow and St. Petersburg. A month earlier, AliExpress Mall , a service offering fast delivery of high-quality goods, opened Mark Zavadsky, AliExpress Business Development Manager in Russia and the CIS, told Vedomosti.
In addition, in May, it became known that Alibaba Group opens a representative office in Russia.
Director General of Infoline-analytics Mikhail Burmistrov believes that AliExpress offers a more profitable way for consumers to buy goods. Partly because of this, the turnover of the offline segment of non-food products in the Russian market has decreased.
According to ACIT data for 2014, the number of orders that Russians make in foreign online stores increased by 115% (up to 80 million units) with an average check of $ 25- $ 150. But 80% of orders with an average check of $ 25- $ 30 are in China. This is largely due to the active growth of Russian buyers in AliExpress.
The lion’s share of the Internet retailer’s audience is in Russia, Brazil and the United States. According to SimilarWeb , Russian buyers are in second place in attendance in the general audience of AliExpress. They provide 9.9% of the traffic. AliExpress is part of the Alibaba Group . She became the most expensive trademark in retail, according to the BrandZ rating, compiled by Millward Brown . Alibaba Group has bypassed such major players as Amazon and Walmart .
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The rapid growth in attendance of the Internet site is associated with the frequent appearance of news about the company in the media. Along with the regions that are traditionally the main platform for AliExpress in Russia, the company began to actively attract the audience of Moscow and St. Petersburg. A month earlier, AliExpress Mall , a service offering fast delivery of high-quality goods, opened Mark Zavadsky, AliExpress Business Development Manager in Russia and the CIS, told Vedomosti.
In addition, in May, it became known that Alibaba Group opens a representative office in Russia.
Director General of Infoline-analytics Mikhail Burmistrov believes that AliExpress offers a more profitable way for consumers to buy goods. Partly because of this, the turnover of the offline segment of non-food products in the Russian market has decreased.
According to ACIT data for 2014, the number of orders that Russians make in foreign online stores increased by 115% (up to 80 million units) with an average check of $ 25- $ 150. But 80% of orders with an average check of $ 25- $ 30 are in China. This is largely due to the active growth of Russian buyers in AliExpress.
Source: https://habr.com/ru/post/291804/
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