Yandex is looking for partners to promote a new project in the Turkish market
At the St. Petersburg International Economic Forum, the head of Yandex, Arkady Volozh, announced plans for work in Turkey. The company is looking for partners for the development of the Turkish branch. Yandex specialists consider it to be an “internal start-up” of the company, therefore, it needs third-party investments.
Volozh claims that the company has a product that could successfully compete in the Turkish market. Now you need to attract a sufficient number of users. “There will be a user base - it will be easy to monetize,” he explained.
According to analysts, the company's share in the Turkish market is about 4%, Interfax reports.
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In 2011, Yandex has already attempted to enter the Turkish market. The company's specialists assumed that the Russian and Turkish markets have a lot in common and launched 20 services at once. However, only Yandex.Maps and Yandex.Maps remained afloat.
After that, Yandex suspended its activity in the Turkish market. But in April of this year, the company launched a new search service in Turkey. According to studies, this service was chosen by 60% of the surveyed users.
Megamind wrote that Mozilla Corporation agreed to set the default search for Yandex in the Firefox browser. Earlier in this country, a default Google search was set in the Firefox browser settings.
As representatives of Mozilla write in the company's blog, the search for Yandex was tested on a sample of 10 thousand users. “When the Turkish users were offered Yandex instead of Google, most of them stayed with Yandex, the press service of Yandex reported.
In early June, it became known that Aton analysts are predicting that Yandex will leave the Turkish market in 2016. Analysts of the investment company made this conclusion after a meeting with Ekaterina Zhukova, director of investor relations at Yandex. According to her, the company's EBITDA decreased by 2-3 points due to the development of business in Turkey, and the effect increased due to the devaluation of the ruble.
“We are actively developing our presence in Turkey, and as a result - we have seriously improved the quality of the search. And according to internal estimates, and according to external researchers, the search for “Yandex” in Turkey has surpassed competing products, ”representatives of“ Yandex ”refute the forecast.
Volozh claims that the company has a product that could successfully compete in the Turkish market. Now you need to attract a sufficient number of users. “There will be a user base - it will be easy to monetize,” he explained.
According to analysts, the company's share in the Turkish market is about 4%, Interfax reports.
')
In 2011, Yandex has already attempted to enter the Turkish market. The company's specialists assumed that the Russian and Turkish markets have a lot in common and launched 20 services at once. However, only Yandex.Maps and Yandex.Maps remained afloat.
After that, Yandex suspended its activity in the Turkish market. But in April of this year, the company launched a new search service in Turkey. According to studies, this service was chosen by 60% of the surveyed users.
Megamind wrote that Mozilla Corporation agreed to set the default search for Yandex in the Firefox browser. Earlier in this country, a default Google search was set in the Firefox browser settings.
As representatives of Mozilla write in the company's blog, the search for Yandex was tested on a sample of 10 thousand users. “When the Turkish users were offered Yandex instead of Google, most of them stayed with Yandex, the press service of Yandex reported.
In early June, it became known that Aton analysts are predicting that Yandex will leave the Turkish market in 2016. Analysts of the investment company made this conclusion after a meeting with Ekaterina Zhukova, director of investor relations at Yandex. According to her, the company's EBITDA decreased by 2-3 points due to the development of business in Turkey, and the effect increased due to the devaluation of the ruble.
“We are actively developing our presence in Turkey, and as a result - we have seriously improved the quality of the search. And according to internal estimates, and according to external researchers, the search for “Yandex” in Turkey has surpassed competing products, ”representatives of“ Yandex ”refute the forecast.
Source: https://habr.com/ru/post/291770/
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