Apple invents viral advertising
Apple has received a patent for a new viral advertising management system that can track advertisements or media content distributed through various means of communication. In the description of the patent states that the system can store user names, addresses and age.
Such an event does not indicate Apple’s plans to launch a viral ad — after all, the company has a long history of developing and implementing devices and applications. You also can not draw conclusions that Apple is going to track the consumption of social media.
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Interestingly, Apple has recently renewed interest in developing its advertising business. The company launched an ad blocker available for the latest update of the Safari web browser, which will allow iPhone and iPad users to block ads from web publications. Apple also modified its iAd mobile advertising system. Therefore, a new method of tracking viral advertising campaigns could theoretically be used in iAd.
With the help of the new system, the stored data can contain the user name, address, age, likes, dislikes, previous history, etc., data can be obtained both from the user device and from the server.
In general, all technology companies are trying to patent all their development, even if they do not plan to implement them, simply because the company can forbid others to use them. Therefore, patenting a system that tracks users does not guarantee its real launch.
Nevertheless, it seems ridiculous that Apple, having a method of tracking users of different devices on different platforms, opposes this. CEO Tim Cook made a series of speeches in which he criticized Facebook and Google for this. “Some of the most famous and successful companies have built their business on putting their vigilance to their customers. They scrupulously collect everything they can learn about you and try to monetize this information. We think this is wrong. ”
Apple claims that the new system is just "an improved method of implementing a viral campaign." Next, the schemes from the patent will go.
Such an event does not indicate Apple’s plans to launch a viral ad — after all, the company has a long history of developing and implementing devices and applications. You also can not draw conclusions that Apple is going to track the consumption of social media.
')
Interestingly, Apple has recently renewed interest in developing its advertising business. The company launched an ad blocker available for the latest update of the Safari web browser, which will allow iPhone and iPad users to block ads from web publications. Apple also modified its iAd mobile advertising system. Therefore, a new method of tracking viral advertising campaigns could theoretically be used in iAd.
With the help of the new system, the stored data can contain the user name, address, age, likes, dislikes, previous history, etc., data can be obtained both from the user device and from the server.
In general, all technology companies are trying to patent all their development, even if they do not plan to implement them, simply because the company can forbid others to use them. Therefore, patenting a system that tracks users does not guarantee its real launch.
Nevertheless, it seems ridiculous that Apple, having a method of tracking users of different devices on different platforms, opposes this. CEO Tim Cook made a series of speeches in which he criticized Facebook and Google for this. “Some of the most famous and successful companies have built their business on putting their vigilance to their customers. They scrupulously collect everything they can learn about you and try to monetize this information. We think this is wrong. ”
Apple claims that the new system is just "an improved method of implementing a viral campaign." Next, the schemes from the patent will go.
This is how advertisements are presented with the ability to share:
Apple provides a set of social buttons:
Campaign budget management scheme:
The following diagram shows the generation of a unique identifier ( UUID ), which allows an advertiser to track the success of an ad:
Solving the tracking tree when a link to an ad is received by one of your friends:
The device hardware schema needed to support ads:
Viral ad ecosystem:
Source: https://habr.com/ru/post/291766/
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