7 interesting UX-tools for working on the project

To create truly high-quality products, you need to understand the needs of users and their behavior. You can achieve this understanding with the help of various analytics tools.

In our today's material - a selection of 7 interesting, but not particularly well-known in RuNet tools that will help business owners who decide to come online, to understand the desires of their potential customers.
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Service names are clickable

Notism

Notism is a platform for collaboration on visual materials and videos, which is perfect for companies from creative industries (design, advertising, media, architecture, entertainment, etc.). With this tool, you can turn static screens into interactive prototypes of web and mobile projects, as well as conduct usability testing without the need to write and write code.

UsabilityTools

This set of UX-tools allows remote user testing - for example, sorting cards or tracking the distribution of clicks on a page. In addition, the package also includes a set of tools to increase the conversion and another to collect feedback from users in real time. When buying a subscription, you can use all three packages.

Firefly

Easy to use tool for working on design elements. With it, you can organize team work on any graphics (and simplify adding marks to them) - mocaps of sites, application interfaces, logos, etc. Thus, thanks to Firefly, team members can discuss various design options and immediately propose new solutions to various tasks.

Hotjar

HotJar helps companies understand how visitors actually use the site. It includes various tools for analytics and conversion enhancement, for example, heatmaps, a module for recording user actions, analysis of a funnel and web forms, there are also separate modules for conducting surveys - access to each of these elements is provided from a single interface, which is very convenient.

Proto.io

Using Proto.io, you can quickly create prototypes of mobile applications that are very similar to the final product - this is useful for gathering feedback from users, discussing ideas within the team and conducting project demonstrations, for example, before investors. Thus, a business can achieve its goals without additional development costs.

Pickfu

A great way to test anything from interface mockups to text on website pages or the appearance of icons. In 15 minutes, Pickfu will conduct a survey among 50 users who will tell which of the presented options of business decisions they like more and why. Such a quick qualitative and quantitative analysis helps when working on a project using the iteration method.

Ptengine

An easy-to-use platform for analyzing and creating heat maps, which is useful for developers, marketers and UX specialists in their work to improve the product and achieve better conversion rates and increase sales. Ptengine uses climax analytics technology, scrolling, accounting for the distribution of user attention. The service collects and analyzes data for desktops, smartphones and tablets, which allows companies to access different information from one point.

Decibel insight

The technology on which the Decibel Insight project works is patented and helps companies of different sizes squeeze more out of their sites. With this tool, you can conduct tests to determine which content works best, where in the page it should be placed in order to get the most return, which is most liked by top customers. You can optimize the interfaces not only on the desktop, but also on mobile platforms.

Conclusion

Of course, we have listed far from all existing business development tools (for example, using a callback widget can also bring good results ), but this is a good list to start working on the study of users and their desires.

Analytics is a complex and lengthy process, but with it you can really take a project to a new level.